Simmons Company Empowering Consumers With Foundation For Better Sleep

Furniture World Magazine

Simmons Company is making it easier for consumers to get quality sleep that "prepares the mind and body for peak performance" with the introduction of its new Beautyrest® Power Sleep System. As part of a strategic partnership with renowned sleep expert, Dr. James Maas, the mattress design supports Simmons Company's commitment to employ Better Sleep Through Science in all of its products, and incorporates many of the theories for quality sleep found in Dr. Maas' best-selling book, Power Sleep: The Revolutionary Program That Prepares Your Mind for Peak Performance. Recent research by Simmons Company reveals partner movement (which happens 40 to 60 times a night) has a major impact on sleep quality, decreasing the time spent in deep sleep by 20 percent. The Simmons Beautyrest Power Sleep System, featuring Simmons' exclusive Pocketed Coil™ "Do-Not-Disturb" construction, is specifically designed to decrease partner movement, thus providing the benefit of an undisturbed night's sleep. "A proven element to a good night's sleep is an uninterrupted block of restful sleep," said Dr. James Maas. "With its Pocketed Coil technology, the Beautyrest Power Sleep System decreases partner movement, which is essential to improving the quality of sleep many consumers are lacking." Available at a $699 price point in queen-size, the Beautyrest Power Sleep mattress includes the following features: A 651 Pocketed Coil™ innerspring coil count and extra firm coils with two rows of edge coils. Quilt package with UltraLoft Plus Fiber, one layer of convoluted foam and one layer of Beautyfoam for extra plushness. New advanced PowerFlex HP foundation with exclusive four torsion bar system, 94 percent more surface coverage, and 23 percent higher profile element. A branded comer label of the Power Sleep book cover and the Simmons logo. Also, the new design allows the sleeper to be closer to the Pocketed Coil innerspring, thus experiencing the optimal "Do-Not-Disturb" benefit. From April through the end of the year consumers will receive a free copy of Dr. Maas' book Power Sleep with the purchase of a Beautyrest® Power Sleep System. Maker of Beautyrest®, BackCare® and the Connoisseur Collection®, Atlanta-based Simmons Company employs more than 2,500 people and operates 19 plants throughout the United States and Puerto Rico. Simmons is committed to helping consumers attain a higher quality of sleep and supports that mission through its Better Sleep Through Science philosophy, which includes developing superior mattresses and promoting a sound and smart sleep routine. For more information on Simmons and their educational programs for home furnishings retailers go to the Simmons web area on furninfo.com