Western Home Furnishings Association Announced New Discount Consumer Newsletter Program

Furniture World Magazine

The Western Home Furnishings Association announced an exclusive new discount consumer newsletter program. The discounted program, developed exclusively for the Home Furnishings Retailer, provides a professionally prepared, custom designed newsletter with stories, features, events and information regarding their store at a significantly reduced rate. The newsletters are distributed to the consumers with the retailers existing mailing list or a targeted list is developed for them. Dave Lane, WHFA Executive Director said, "Consumer newsletters provide a powerful communications link between the retailer and the consumer. Customers want product and company information-they want to know the people who sell to them and be their friend. This newsletter program removes the hassle and tremendous time commitment necessary to create a quality newsletter at great savings to the retailer." This member-exclusive program provides the retailer control along the entire process with step-bystep approval and production scheduling. The newsletters are written and crafted by Bailenson Communications, professional designers specializing in the home furnishings industry. All the direction and content for each newsletter is generated from the retailer and management staff, with the retailer providing any photos or artwork as needed. Michael Bailenson, President, Bailenson Communications, the company providing the newsletter service explains, "Newsletters can explode myths, change perceptions and boost sales, when done effectively and consistently." Bailenson Communications has been creating newsletters specifically for the home me furnishings industry since 1991 They have grown from small business-to-business newsletter producer to a major player in consumer communications, with offices in New York and soon to open an office in San Francisco. The WHFA Consumer Newsletter Program is available exclusively to association members. For further information regarding the WHFA Consumer Newsletter Program contact the WHFA Membership Department at (916) 784-7677. The Western Home Furnishings Association is the largest affiliate of the National Home Furnishings Association, serving members in Alaska, Arizona, California, Colorado, Idaho, Montana, Nevada, Oregon, Utah and Washington.