Yield House Unveils Totally New Concept For Authorized Dealer Program

Furniture World Magazine

Enfield Industries, Inc., the licensee for Yield House has recently unveiled their new Authorized Dealer Program entitled Partners in Profit. The foundation of this unprecedented program is to provide Retailers with an opportunity to decrease traditional gross margin expenses and increase store traffic. This can be done by tapping into the high levels of Yield House brand name awareness. Yield House, which has a 50 year history of manufacturing solid wood furniture, is best known for their mail order catalog and is considered to be the largest manufacturer of solid wood furniture marketing their products primarily through a mail order catalog. "Industry research told us that the one of the largest expenses today's retailers battle is inventory maintenance and management. Because of the extensive inventory that Yield House carries to support their catalog sales, we can maintain inventory for our Dealers, allowing them to improve their GMROI and free up more working capitol for advertising, support, promotions and profit," said Brenda Bailey, Vice President of Enfield Industries, Inc. The success of Partners in Profit is built around the Yield House Design Center Display which allows the Retailers to showcase the entire Yield House line in under 20 Square feet of floorspace. "The Display was designed to meet another challenge that today's retailers face: Floorspace management. Because the Yield House catalog has such high recognition value, consumers are very comfortable shopping with us. The Display creates a permanent Yield House presence in the Retailers," Bailey explained Officially launched on December 1, 1997 Partners in Profit has received an overwhelming response from the industry, according to George Mathey, National Director of Retail Development. "In the first 8 weeks of the program over two dozen independent Retailers from CT to HI have signed up for the new program. We have also enrolled a major multi-store chain in the east. We can't return phone calls fast enough!" said Mathey. "We've hit a home run with this program, and it's helping a lot of Retailers stay competitive. Our program is unlike any other in the industry. We offer National Advertising support, factory referrals and factory maintained inventory levels that are unheard of in the furniture industry -- our average turnaround time for Dealer orders is 7 to 10 days." The Yield House Authorized Dealer Program was initially developed in 1990 to allow Yield House customers to make their purchases locally if they were not inclined to buy through the mail order catalog. "Our Dealer program has been through several major changes in the past few years," Bailey recently said. "It has taken a tremendous amount of industry research and a lot of 'trial and error' to come up with this program. Partners in Profit allows our Dealers to tap into the proven success of the Yield House mail order catalog. The initial investment in our program is minimal, eliminating all of the risk normally associated with bringing in a new line. Dealers can offer the same high quality Yield House merchandise to their customers, and with their reduced inventory costs and our discounted shipping rates, pass the savings on to their customers." For more information about the new Yield House Authorized Dealer Program , contact Brenda Bailey or George Mathey at 1-800-843-6341 or fax 1-800-338-1561.