La-Z-Boy Showcases Extensive Home Furnishings Options In New Product Portfolio And Brochures

Furniture World Magazine

La-Z-Boy Incorporated, has compiled a comprehensive collection of product information for consumers in a new product portfolio and series of pocket brochures. Consumers now can have even greater assistance in making their furniture selections by viewing a wide range of La-Z-Boy products from recliners to sofas in many fabrics and leathers. "Our product portfolio and pocket brochures reinforce the fact that not only are we the world's leading producer of recliners, but we also are the nation's #1 upholstered furniture manufacturer," said Kevin R. Wixted, director of advertising and public relations for La-Z-Boy Incorporated. "These materials are easy to use and provide valuable marketing tools for our dealers as well as idea sources for consumers. " The product portfolio is offered in two versions - one for general La-Z-Boy dealers and one for La-Z-Boy Furniture Galleries. Both feature 34 pages of color product photos and room vignettes, along With important information about La-Z-Boy's quality, construction, comfort and style. La-Z-Boy's extensive upholstered product line is organized in five categories, including occasional and reclining chairs; reclining sofas and modular groupings; stationary sofas, loveseats and sleep sofas; American Home Collection by La-Z-Boy®; and leather. In each section, there is a page describing the product category that folds out to reveal a wide array of product photographs, each identified by style name. The La-Z-Boy Furniture Galleries version features eight pages of additional information explaining the La-Z-Boy Furniture Galleries concept and how these stores make shopping for furniture easy and satisfying. Complimenting the portfolio is a series of pocket-size product information brochures. These smaller, product-specific brochures provide an in-depth look at the benefits, construction quality and comfort of La-Z-Boy's various product categories, styles and mechanisms. There are brochures available that cover recliners, massage recliners, reclining sofas, stationary sofas, sleep sofas, modular seating and leather. Dealers can distribute the product portfolio and brochures in stores and through direct mail programs. Additionally, the product portfolios will be packaged as part of La-Z-Boy's Home Furnishings Kit available free to consumers through La-Z-Boy's toll free number, 1-800-MAKE-A-HOME. Headquartered in Monroe, Mich., La-Z-Boy Incorporated is the nation's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs.