(U)Phoria! Announces 12 New Distribution Partners: (U)Phoria! Distributors Offer Latest Breakthrough In Decorative Vinyl Upholstery

Furniture World Magazine

(u)phoria!, the latest revolution in upholstery has partnered with 12 new distributors this month. New partners include the following esteemed distributors: Arc-Com Fabrics, Inc., Architex International, Carl Havens Signature Fabrics, CF Stinson, DesignTex, Douglass Industries, International Fabrics, J. Ennis Fabrics, Mayer Fabrics, Scott Fabrics, Silver State Suppliers, Triden Upholstery Coverings. Increasing the distribution channels for (u)phoria! provides more designers and manufacturers with access to the latest breakthrough in vinyl aesthetics. (u)phoria! is the first product of its kind, combining the durability and performance of vinyl with unique and intricate design possibilities previously only available in woven fabrics. (u)phoria! can be used in a multitude of contract seating applications from hospitals and healthcare facilities, restaurants, hotels, motels and casinos to corporate and home offices. "We are excited about the introduction of (u)phoria!, as we believe it closes the gap between the outstanding performance of vinyl and the design and versatility of woven fabric," said Glenn Stinson, Vice President of CF Stinson, an industry leading resource of surface materials for commercial interiors. "We are now able to provide our performance-oriented customers with solutions that do not have to sacrifice design.” Stinson added, "I can see (u)phoria! quickly becoming an important option for hospitality and healthcare interior design professionals." Morbern will provide each distribution partner with distinctive (u)phoria! designs on an exclusive basis. This allows (u)phoria! distribution partners to provide their customers with one-of-a-kind designs, tailored to meet unique customer demands. “Our ability to offer exclusive and intricate designs allows our distributors to distinguish themselves and better serve their key customers,” explained Doug McClendon, Vice President of Marketing for (u)phoria! by Morbern, Inc. “We are glad to provide this unique selling point to our distribution partners, and look forward to continuing to grow the distribution capabilities for (u)phoria!.” Designed to meet the highest standards for vinyl performance, (u)phoria! is stain-resistant, easy-to-clean, mildew and bacteria-resistant and features an anti-static slip finish. Utilizing the Wyzenbeek test method, (u)phoria! showed no significant wear after 500,000 double rubs with #8 cotton duck. Additionally, (u)phoria’s innovative process enables distributors to cost-effectively obtain unique designs in limited runs. While most custom vinyls are only available in 1,500-yard runs, (u)phoria! sets a new standard by offering 300-yard runs, allowing for easier inventory management. Custom design samples of (u)phoria! can be developed in 2-4 weeks, depending on the design requirements. For more information and/or the specifications on (u)phoria!, please call 1-888-667-2376 or visit www.imagineuphoria.com. About Morbern Morbern, North America’s leading manufacturer of decorative vinyl upholstery fabrics, has been providing clients with total solutions for over 45 years. From research and development to distribution, Morbern provides custom vinyl upholsteries for industrial and institutional applications. Found in a variety of markets including healthcare, hospitality, office, and mass transit, Morbern vinyl is durable, stain-resistant, antibacterial, and available in a variety of colors and textures. Headquartered in Ontario, Canada, Morbern is ISO 9001 certified. For more information on Morbern and their unique performance fabrics, please visit www.morbern.com