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Johnston Casuals adds Dennis Higgins Collection

Furniture World Magazine

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Joe Johnston recently announced his new association with Dennis Higgins ltd. Dennis has produced unique scupltural beds of wrought iron for the past 3 years and currently shows in the C & D building in High Point. Previously manufactured and shipped from factories in Mexico, Johnston Casuals will oversee production and inventory the best sellers in north Wilkesboro, NC. Eventually all product will be imported directly to Johnston Casuals for final finishing and shipping. Marketing the product as the Dennis Higgins collection by Urban Woods; a division of Johnston Casuals will allow for expansion in the home furnishings bedroom category for Johnston Casuals. "there's no question that my designs will fit in well with the urban woods product line, " says Dennis Higgins. "Johnston Casuals embraces creative expression. I will enjoy developing original designs for Johnston Casuals." "Our association with Dennis Higgins is compatible with our ongoing focus on high design," says Joe Johnston, president of Johnston Casuals. "our customers appreciate originality and design integrity, and by adding Dennis Higgins to our urban woods division, we look forward to new markets and an exciting future.