Palazzetti Becomes The Morson Collection Offering Boston Customers the Finest Selection of European Contemporary Furnishings, Lighting and Accessories

Furniture World Magazine

Boston's Back Bay interiors recently have experienced an infusion of Italian, as well as Spanish and English, designs in its storefronts, living rooms and bedrooms. The Morson Collection, formerly Palazzetti, is responsible for this renaissance in Boston's interiors through its unprecedented selection of high-end European contemporary furnishings, lighting and accessories as well as unsurpassed showroom services. Caroline and Gregory Morson established Palazzetti in 1995 and first opened the doors of The Morson Collection in 1997 in Chicago. In October of 1997, The Morson Collection was the largest exhibitor at the Chicago Design Show(tm), and will do so again in 1998. The Morson Collection's extraordinary achievements are owed to a combination of Gregory's experience with marketing research and venture capitalism, and Caroline's extensive knowledge of interior design. Caroline, a graduate of Parsons School of Design in New York, has 10 years of interior design and showroom management experience. Now clientele in the Boston area can experience the full service and quality of The Morson Collection. "Our varied and eclectic furnishings suit the discriminating tastes of Boston consumers. The Morson Collection's furnishings have the versatility to blend with various styles of interior design, ranging from traditional to contemporary tastes," said Gregory Morson, president and owner of The Morson Collection. "Caroline and I are excited to offer Boston the best European contemporary designs impeccably crafted by the world's finest manufacturers and created by some of the world's top designers, including Le Corbusier, Isamu Noguchi, Umberto Asnago, Massimo Scolari, Chi Wing Lo, Ludwig Mies Van Der Rohe, Jorge Pensi, Carlo Scarpa, Matthew Hilton and Jasper Morrison." The Morson Collection offers direct to its customers an extensive line of high-end European contemporary furniture from such well known manufacturers as Alivar, Giorgetti, Minotti, Perobell, Ultramobile, SCP, Misura Emme and Ycami, as well as lighting from Luceplan and Noguchi Lighting and accessories from Sorelli Imports. In Boston, The Morson Collection has expanded its impressive product line to include a line of specialty leather sofas from French manufacturer Canapes Duvivier. In keeping with the corporate philosophy of The Morson Collection, an increased discount will be offered to designers and architects. The Morson Collection also has a separate contract division. In addition to selling the finest in European designed contemporary furniture, The Morson Collection also will now offer the design expertise of America Dural Interior Design. Founded two years ago by Phillip Jude Miller, America Dural Interior Design will work with The Morson Collection to assist customers in choosing pieces that will complement their lifestyles and their homes. Miller, a nationally accredited and published interior designer, brings over 12 years of experience in interior design and interior architecture to The Morson Collection. Some of Miller's residential work has appeared in Interior Design and The Boston Globe Magazine, and two residential interiors designed by Miller will appear in an upcoming Random House book. "Using our extensive and varied selection of European contemporary furniture, Phillip will be available to help customers of The Morson Collection design rooms that will fit their lifestyles as well as be comfortable and enjoyable," said Caroline Morson, vice president and co-owner of The Morson Collection. "Our showroom presents numerous possibilities for our clientele, and Phillip will be able to use his comprehensive knowledge of the history of architecture and furniture to expand on those possibilities." The Morson's currently operate showrooms in Chicago and Boston and will continue to expand in order to bring their philosophy of interior design to major metropolitan areas. The Morson Collection is located at 31 St. James Avenue at the corner of Arlington Street in Boston's Back Bay. The showroom is open Monday through Friday 10 a.m. to 6 p.m., Thursday until 8 p.m., Saturday 11 a.m. to 6 p.m. and Sunday noon to 5 p.m. The showroom can be reached by calling (617) 482-2335 or e-mail them at Jessica-P/R@mcdadv.com.