SEALY, Inc., Sponsors High Point Bed Race

Furniture World Magazine

For anyone who's ever needed a reason not to get out of bed on the weekend -- Sealy's got one! The nation's largest bedding manufacturer sponsored the first annual "Tour de Sealy" Bed Race in High Point, North Carolina on Saturday, August 1 and Sunday, August 2, 1998. "Tour de Sealy," a race to raise money for charity, was open to all local civic organizations businesses, and churches, and took place in downtown High Point during The inaugural North Carolina Furnishings Festival, a two-day street festival held in celebration of High Point's proud home furnishings heritage. The rules of the 'Tour de Sealy" race were simple: Beds should have wheels, be powered by a team of six people with two manning the headboard and two on either side- Each bed had to go down the raceway individually. Teams had two chances to make their best time - one on Saturday, one on Sunday. The fastest time over these two days was recorded. Awards and prizes were given for the following categories: Fastest Bed, Best Decorated, and Most Outrageous Design Sealy is the largest manufacturer of bedding in North America, serving more than 7,000 retail outlets from 25 plants in 18 states as well as in Canada and WACO. The co company is targeting strategic growth in the global marketplace through licensing agreements joint ventures, and direct investments in Asia, South America, Africa, and the Middle East. Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic® and Steams & Foster brand names, as well as licensed products, including crib mattresses by Kolcraft Enterprises, pillows and mattress pads by Pacific Cc Coast Feather Co. and upholstered furniture by Klaussner, and Sealy of Maryland.