La-Z-Boy Introduces New Consumer Decorating Magazine

Furniture World Magazine

Something new is in store for consumers who call La-Z-Boy's 1-800-MAKE A HOME consumer line. Now, as part of the company's exclusive home furnishings kit, consumers will be sent At Home With Style, a new decorating magazine designed and written by Meredith Publications, the same group that publishes Better Homes and Gardens. Hot off the presses, At Home With Style is a visually appealing guide created to provide consumers with the information, assistance and inspiration they crave when facing a home decorating project. It looks and reads like a decorating magazine and is filled with helpful tips and advice, along with a variety of photos featuring La-Z-Boy furniture. This new piece replaces the successful La-Z-Boy Decorating Guide that has been requested by more than 500,000 consumers since it was introduced three years ago. "We wanted to offer our consumers something new and figured who better to team up with than the experts at Meredith," said John J. Case, vice president of marketing for La-Z-Boy. "At Home With Style features more interactive exercises, more photos and more helpful ideas with the famous Meredith touch." The easy-to-follow guide includes lessons on decorating basics, steps for getting started and interactive exercises designed to help consumers plan for their decorating projects. Among the topics covered are: Creating a design scrapbook Identifying your decorating attitude and personal style Space planning Mixing function and fashion Decorating flexibility Building a color scheme Finding a focal point The advantages of leather Purchasing motion furniture Maximizing small spaces Personalizing your space Creating balance At Home With Style also features tips on developing a floor plan and even includes grid paper and furniture templates consumers can use to arrange their rooms on paper. Additionally, throughout the guide are a variety of room vignettes demonstrating different decorating styles and showcasing a wide array of La-Z-Boy furnishings. At Home With Style is available to consumers exclusively through La-Z-Boy's 1-800-MAKE A HOME consumer line and will be promoted in all of the company's national television and prints advertisements. La-Z-Boy is the nation's largest manufacturer of upholstered furniture and the world's leading producer of reclining chairs. For more information e-mail E-mail link: cwinkler@la-z-boy.com