Ther-A-Pedic International Signs New Licensee For The Country Of Jordan

Furniture World Magazine

THER-A-PEDIC INTERNATIONAL, world wide manufacturer of MEDI-COIL® Sleep Products, has announced the signing of Middle East Bedding Manufacturing Company as their newest Licensee for the country of Jordan. Middle East Bedding Manufacturing Company, with a manufacturing facility in the city of Amman, will be designated as THER-A-PEDIC OF JORDAN. The announcement was made recently by Mr. Gerald Gershaw, President Overseas Division, for THER-A-PEDIC INTERNATIONAL. "For those not familiar with the region, the Middle East is a very opportunistic area, especially for the bedding industry", explained Mr. Gershaw. "Western influence is at its highest point of popularity in many years. Products associated with the western hemisphere are in very high demand. As part of its agreement, THER-A-PEDIC OF JORDAN will be responsible for the sales of THER-A-PEDIC MEDI- COIL® Sleep Products, including TRI-TEC® with TRIPLE EDGE® for the entire country. With the addition of THER-A-PEDIC OF JORDAN, THER-A-PEDIC INTERNATIONAL brings its total of world wide Licensees to 47, making them one of the largest sleep products associations in the world.