HomePortfolio(tm) Adds Top New Talent Leading Internet Destination for Premium Home Design Products Expands Team

Furniture World Magazine

BuildingBlocks Interactive, publisher of HomePortfolio, today announced that it added four new senior-level staff. HomePortfolio, a leading Internet destination for premium home design products, has experienced rapid growth in recent months and has added new talent to further strengthen its editorial team, enhance its marketing efforts and expand its sales operations. This follows last week's announcements that HomePortfolio now offers furniture as part of its online product selection and has added more than 50 leading manufacturers as paying sponsors of the site. The new staff additions include: Victoria Geibel, Managing Editor - from Metropolis, Town & Country and Vogue Barbara Mangini, Marketing Director - from Horticulture Magazine Amy Caplan, Vice President of Sales - from CBS Pam Dolby, 'Midwest Account Manager - from Conde Nast, Vanity Fair Full biographies for each new staff member are available on HomePortfolio (www.homepoirtfolio.com) in the About Us, Team section. "We are delighted with the caliber of talent that HomePortfolio is attracting," said Alan Klein, Chief Operating Officer at BuildingBlocks. "We see this as a great affirmation of our opportunity to bring new levels of convenience and service to consumers, design professionals and manufacturers over the Internet." HomePortfolio (www.homeportfolio.com) presents an independent editorial selection of the world's best home design products, coupled with template-based electronic brochures created for paying manufacturers. It offers a broad selection of products, informative content, easy-to-use navigation and search capabilities, and personalized tools for rating products and saving or sharing favorites. By aggregating product information in new ways and offering it for free over the Web, HomePortfolio offers time-strapped consumers and trade professionals a dramatically more convenient way to shop for premium home design products. HomePortfolio's electronic brochures are better, faster, and cheaper than paper-and- and are more focused and convenient than links to manufacturer Web sites. HomePortfolio's list of more than 50 top sponsors includes: Viking, Grohe, Dupont Conan, Gaggenau, SieMatic, Kindred, Fisher Paykel, Becker Zeyko, Plain & Fancy, DCS, John Boos & Co., KWC, Concinnity, Hansgrohe, Phylrich, Le Bijou, THG, Get a Grip, ASKO, Elmira Stove Works, Duravit, Chicago Faucets, Dornbracht, Boykin Pearce, Garland, Lefroy Brooks, Opella, Hickory Chair, Bevan Funnell, Bates & Bates, Swaim, Henkel-Harris, McGuire Furniture, Councill, Asmara, Hancock & Moore, Southwood Furniture, Brass Light Gallery, GUSA, John Widdicomb, Cifial Brass Works, Wolf Range and Le Bijou. BuildingBlocks Interactive Corporation, based in Newton, Massachusetts, is using the Internet to transform communication and commerce in the home design industry.