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Top Fifteen Furniture Signage Tips

Furniture World Magazine


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The best way to "dress" your store for success!

  • Handmade promotional and display materials communicate a lack of planning, sloppiness, and insensitivity to the visually aware shopper. Do not use them.
  • Make your signs look consistent. A customer should not be surprised with a new look or typestyle on each sign.
  • Sign your high margin items. Most customers will buy a product that is signed instead of a non-signed item in the same category. So why sign only your sale items?
  • If you hear the same customer questions over and over, provide great service by putting the answer on a sign. Then ask your sales people for other common questions.
  • Make a sign that welcomes individuals or groups to your store. Keep aware of what's happening in your area, then promote and sign your store accordingly.
  • Be specific in your ad, flyer and sign copy. "Sofa, $424.95" doesn't say very much. What is unique or special about the item?
  • Make your pricing easy to understand on signs. Do the math for people.
  • Help your customer buy the best product by signing similar items with an increasing number of features.
  • Don't say the obvious, such as "Assorted Colors." Customers can see that for themselves.
  • Sign beyond your advertising. Customers often trade themselves up to better, higher margin items.
  • Instead of saying "50% Off" on your sign, flyer or coupon, use a dollar amount. "$20 Off" may give you as big an impact and cost you less.
  • Signs are for your employees, too. Use them to inform and motivate.
  • Promote and sign every one of your services.
  • If the store has done something special, put it on a sign. Do the same for employee achievements.
  • Use signs to ask for customer feedback. You will get many good ideas. After all, they are future buyers too.

List from from Insignia Systems, a supplier of in-store display and sign producing hardware and software.

Furniture World is the oldest, continuously published trade publication in the United States. It is published for the benefit of furniture retail executives. Print circulation of 20,000 is directed primarily to furniture retailers in the US and Canada.  In 1970, the magazine established and endowed the Bernice Bienenstock Furniture Library (www.furniturelibrary.com) in High Point, NC, now a public foundation containing more than 5,000 books on furniture and design dating from 1620. For more information contact editor@furninfo.com.