Hammary To Launch National Trust - Design In America tm Collection

Furniture World Magazine

Hammary, a La-Z-Boy company, announced that they have been licensed to develop a collection of furniture inspired by the National Trust – Design in America™, for the National Trust for Historic Preservation. Hammary is targeting better department and furniture specialty stores for the collection deriving inspiration from the National Trust’s historic sites, Historic Hotels of America and other affiliated sites. The National Trust collection will be launched at the April 2005 High Point Furniture Market. “Hammary looks forward to the opportunity to be able to develop furniture for today’s lifestyles inspired by these great American homes and historic places,” noted Hammary’s President, John Labarowski. “We are excited to be working with Hammary,” noted Miriam Lenett, Director of Business Development for the National Trust. “Their vision for a National Trust furniture collection truly celebrates America’s diverse design heritage.” The International full-service licensing company MODA, helped to bring the two strategic partners together for this new opportunity. “We are confident that Hammary will become the ‘source for American-designed furniture,’” noted Michelle Alfandari, President of MODA International Marketing. “Taking inspiration from the National Trust - Design in America™, Hammary will continue the legacy of American Design with product relevant for today’s consumer.” About Hammary: Hammary Furniture was founded in 1943 as a manufacturer of covered lawn furniture. Today, Hammary is a well-known residential marketer of eclectic, high-fashion furniture forevery room of the home. Its product line is distributed throughout the United States and internationally. Hammary is part of La-Z-Boy Incorporated’s family of companies. For more information on Hammary, please visit www.hammary.com. About the National Trust for Historic Preservation: The National Trust for Historic Preservation is a private, non-profit membership organization dedicated to protecting the irreplaceable. Recipient of the National Humanities Medal, the Trust provides leadership, education and advocacy to save America's diverse historic places and revitalize communities. Its Washington, D.C. headquarters staff, six regional offices and 25 historic sites work with the Trust's 200,000 members and thousands of local community groups in all 50 states. For more information, visit the National Trust’s website at www.nationaltrust.org. About MODA International Marketing, Inc.: MODA International Marketing is a full-service licensing and marketing company specializing in the global representation of brands, trademarks and patents. MODA offers its broad clientbase customized strategic planning, implementation and management of turn-key international licensing programs. For 15 Years, MODA has distinguished itself by identifying dynamic opportunities to strengthen and extend client brands throughout the global marketplace.