Sea Gull Lighting Products, Inc. Introduces Allegiance Awards Program

Furniture World Magazine

Sea Gull Lighting Products, Inc., a leading manufacturer and marketer of decorative and functional lighting products, introduces the Allegiance Awards Program to reward the ongoing sales efforts of the company’s dealers, distributors and wholesalers. The new program is designed to intensify relationships with company sales customers, while rewarding loyalty to the Sea Gull Lighting® brands. “We believe all of our customers will be excited about this new program,” says Spencer Bolgard, vice president, corporate sales for Sea Gull Lighting. “In addition to demonstrating our commitment to forming deeper, stronger relationships, it provides them with the opportunity to reap additional rewards from the sale of our products.” All Sea Gull Lighting Allegiance Distributor Marketing Program partners are invited to enroll their sales personnel into the new awards program. Once enrolled, each sales person will be provided with their own online profile for registering awards points and reviewing account activity. Awards points can then be redeemed by these individuals at any time for prizes ranging from merchandise and dinners to vacations at leading resorts. For more information or to join the Allegiance Awards Program, please visit www.seagulllighting.com/awards or call your local Sea Gull Lighting Sales Representative who will be available to answer questions as well as provide enrollment forms and program catalogs. About Sea Gull Lighting Products, Inc. Headquartered in Riverside, New Jersey, Sea Gull Lighting Products, Inc., is a leading manufacturer and marketer of decorative and functional lighting for residential, commercial and architectural applications. The 85-year-old company provides more than 3,100 product designs spanning 15 categories to a multi-national network of electrical distributors, lighting showrooms, furniture and gift specialty stores as well as various niche markets. These products are marketed worldwide under the Sea Gull Lighting®, Ambiance® Lighting Systems®, Monte Carlo Fan Company®, PGA TOUR® Home Collection and Carolyn Kinder Lighting brand names. Sea Gull Lighting is also a proud partner of the EPA’s ENERGY STAR® Program and was recently named 2004 ENERGY STAR Partner of the Year. For more information regarding Sea Gull Lighting Products, please visit www.SeaGullLighting.com or contact William Chelak at 1-732-541-2971 or wchelak@seagulllighting.com. Sea Gull Lighting product photography is also available at www.seagulllighting.com/media.