Shaw Living Expands Its Kathy Ireland Home Collections

Furniture World Magazine

At the Atlanta International Rug Market, Shaw Living is introducing impressive new additions to its best selling lines, Kathy Ireland Home Essentials and Kathy Ireland Home Gallery, from Lifestyle Designer Kathy Ireland. Due to demand for rug sizes tailored specifically for kitchens, dining rooms, and breakfast nooks, Shaw Living has taken popular designs from Essentials and Gallery and added two new sizes: 6'6" x 9' and 8'5" round. The styles, including traditional Persians, fruits and florals, and coastal patterns, offer customers a broad selection in design, color, price point, and sizes. The new sizes are available in Italian Garden, Garden Fantasy, Sunwashed Garden, Devonshire, Windsor, Provencal, and Pineapple. It has been five very successful, productive years since the first introduction of Kathy Ireland Home Essentials. This summer, Shaw Living has updated this collection by introducing six new designs, 17 total rugs in the original Essentials rich-darks color palette. Among the new Essentials designs are: “French Countryside”, with its flowing vine and floral pattern, is a modern European interpretation of a classic Keshan; “Diamantes”, a multi-colored Santa Fe design borrowed from the Old West; “Asian Enchantment”, a stylized interpretation of a Persian panel design with a Far Eastern flair. The six fashion-conscious colorations make fabric coordination a certainty. Two exclusive new designs have been added to Kathy Ireland Home Gallery for summer market. “Kingdom of Colors” is a neo-classic, multi-panel design that celebrates the richness and depth of the Gallery color way. “Branches and Blossoms” is a soothingly neutral open-field design with warm, vibrant flowers of the orient that spill onto a sage border. Both new styles offer the same buttery-soft hand and rich, vibrant colors as other popular designs in this collection. Inspired by her travels throughout the world, Kathy’s rug collections embrace both an international styling and a casual feeling. Kathy’s rugs hold many of the spots in the top 10 selling rug styles sold by Shaw Living as well as their #1 spot. Kathy’s appreciation of family life and her commitment to “…finding solutions for families, especially busy moms” is a common thread reflected everywhere in her brand. Kathy’s home design efforts include furniture, flooring, leather upholstery, lighting, wall art, decorative accessories, bedding and window coverings. There are now over 9500 pieces that carry her design philosophy, style guide direction and coordinated color palettes. For more information, please visit www.kathyireland.com. Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is America's leader in rugs for the home, including area, bath, scatter and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta International Area Rug Market, AmericasMart Merchandise Mart, Suite 6-B-5. For more information, call 1-800-282-7429, write Shaw Living at P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com.