CMI Launches Upgraded Section On Website Devoted Exclusively To Dealers

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided-texture area rugs and accessories, has launched an upgraded section on its website devoted exclusively to dealers. Visitors to the cmi home page at www.colonialmills.com can now click on the button entitled “Dealer Info” and access the components of a comprehensive program designed to provide dealers with the products and merchandising support they need to attract new customers and sell more product. One of the section’s many key enhancements is a comprehensive on-line gallery of cmi’s collections with hundreds of high- and low-res overhead, rolled and room images ready for dealers to download. cmi’s “Dealer Info” page also directs visitors to information about additional merchandising aids, including POP Materials and Co-Op Advertising, as well as downloadable Logo Artwork, Order Forms and a Sample Update Checklist. The company’s free merchandising support includes colorful, high impact story cards, a full color catalog showing all styles, product labels, and signage. “The web is having an increasingly positive impact on our business each month,” said Donald M. Scarlata, President and CEO of cmi. “Our on-line success isn’t surprising to us as we’ve made a large investment to boost the usability of the site to the point where we feel it’s the standard in the industry. One of the results is that our website offers our dealers everything they need to be successful right at their fingertips.” cmi is a leading manufacturer of a complete line of braided-texture rugs and accessories in a full range of innovative colors, shapes and styles. For more information on the “Dealer Info” feature, visit the cmi site at www.colonialmills.com or contact Donald M. Scarlata, President and CEO of cmi, 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740.