Kreber Studios (High Point) To Offer All Images In Multiple Electronic Formats.

Furniture World Magazine

New president David Christenson answers new media needs with a multi-channel imaging package. Under the direction of newly named President David Christenson, every advertising image created at Kreber Studios will now be delivered in the multi-channel package – a collection of electronic files and enhanced services designed to meet the varied formatting and delivery needs of today’s multi-channel marketers. “To be successful, marketers must be able to employ their advertising imagery across multiple media channels – print, multimedia, in-store, direct mail, websites and email,” says Christenson. “With Kreber’s multi-channel package, marketers get a single resource for the expert creation, manipulation, storage and delivery of all their advertising imagery; safeguarding these images as the true corporate asset that they are when created and used intelligently.” This multi-channel package includes a high-resolution file for print reproduction; a low-resolution file for graphics placement; and a compact file format for web site or email applications. Kreber will also keep the files on their servers for the convenience of clients who can easily authorize future manipulation and delivery of the images. According to Christenson, this product and service enhancement is part of his strategy to make Kreber the premier provider of multi-channel advertising imagery for the retail, catalog and manufacturing industries. “In addition to comprehensive studio photography services, Kreber has the most advanced digital capabilities in High Point, encompassing digital image capture, scanning, photo image manipulation, storage and retrieval, and digital variable data printing,” says Christenson. “We’re pleased to bring advanced technology to service industry in this area.” About Kreber: Kreber is a multi-dimensional marketing partner providing strategic, creative and production services in effective single-source communication solutions that provide high-level direction across all channels. Utilizing photography as a solution to the corporate branding, packaging and promotional needs of the retail, catalog, distribution and manufacturing industries, Kreber shoots fashion, hardlines, softlines, room scenes and on-location photography using a full-time staff with expertise in conventional and digital photography and set and room scene construction. From two facilities located in Columbus, OH, and High Point, NC, a full-time production team works in tandem with creative teams to provide the strength necessary to complete large projects on time and on budget, earning Kreber the reputation of expertly solving customers' most complex marketing and advertising challenges. For more information visit www.kreber.com. Portland Gift & Accessories Statistics: Anticipated Number of Booths: 550; Anticipated Net Square Footage: 55,000; Anticipated Buyer Attendance: 6,000. Programs: The Portland Gift & Accessories Show® will feature a completely revamped educational program specifically designed to educate retailers in making their stores more profitable—including a special seminar sponsored by Microsoft and two “teach the teacher” workshops. The following will outline some of the topics: turning customer data into revenue-generating intelligence, increasing the store’s profitability and taking control of business success by adding powerful profit centers and cost effective customer service ideas. Seminar/workshop attendees will gain valuable, up-to-the-minute information and insight from nationally recognized industry experts. Additionally, a buyer and exhibitor reception will be held on Monday, January 12, 2004, 6:00 pm-7:00 pm. This reception gives buyers and exhibitors an opportunity to relax, network and enjoy hors d’oeuvres, cocktails and live entertainment at no charge.