Karen Neuburger/KN LTD. Enlarges Marketing Department With Four New Hires
Furniture World Magazine
on
7/26/2004
Karen Neuburger (KN Ltd.) announced today that four individuals have filled positions in its expanding marketing department.
The position of Marketing Communications Manager was filled by Lisa Bazinet; Jenna Lowe is the company’s new Special Events Planner; Tracey Trumbo is the new Public Relations Coordinator; and Krista Ysunza was hired as a Graphic Artist.
“We are delighted that these professionals have joined our staff at a time when the Karen Neuburger brand is experience tremendous growth,” said Maureen Cronan, Vice President of Marketing for KN Ltd.
As Marketing Communications Manager for the company’s licensing and marketing arm, Lisa Bazinet will oversee seasonal retailer events, brand development and the production of marketing collateral. Prior to joining KN Ltd., Bazinet served as Marketing Director at the personal care company EO Products as well as Retail Marketing Director for The Rockport Company and Public Relations Director for Birkenstock Footwear.
Special Events Planner Jenna Lowe, a former fashion and beauty brand advertising executive with Deutsch Inc. in New York, will coordinate Karen Neuburger’s personal appearances, media events and in-store Pajama Parties across the country.
Public Relations Coordinator Tracey Trumbo will focus on product placement and media relations. Trumbo spent 10 years in Marketing and Product Management with Mrs. Grossman’s, a decorative sticker manufacturer for the craft, gift and toy markets.
Graphic Artist Krista Ysunza was the former Art Director for AMCAL Inc., a manufacturer of fine arts gifts, stationery and calendars, and also worked with SBC Communications and All Night Media. Ysunza’s work has been recognized with multiple medals from the Calendar Marketing Association.
KN Ltd. is a lifestyle design company that offers a variety of comfort-inspired apparel, accessories and home products including sleepwear, loungewear, hosiery, bedding, journals and scrapbooking materials.
About Karen Neuburger (KN Ltd.)
KN Ltd. is the lifestyle design company that owns the trademark rights for the brand name, Karen Neuburger. The Karen Neuburger brand is synonymous with comfort-inspired fashion and home merchandise. Through a range of strategic licensing partnerships, the company offers a broad range of fashion and home items, including sleepwear for women, men, kids and infants, intimate apparel, loungewear, lounge socks, fashion and basic and infant bedding, luxury mattresses and home fashion accessories. Karen Neuburger recently introduced a new line of scrapbooking materials and accessories. Today Karen Neuburger products can be found in over 10,000 retail stores nationwide, including Nordstrom, Von Maur, Marshall Field’s, Macy’s West, Parisian, Carson Pirie Scott, Elder-Beerman, Gottschalks stores and a variety of gift and specialty stores. KN products can also be found online at Nordstrom.com and Oprah.com. For more information visit www.karenneuburger.com.