New Marketing Servicce Helps Businesses Generate Revenue from New Home Owners

Furniture World Magazine

Trigger Direct, Inc. announced today the launch of New Home Owner Direct (www.newhomeownerdirect.com), a new marketing service that allows hardware, furniture, lighting, bedding, window covering, flooring and other retailers and service providers to cost-effectively reach and generate revenue from a laser targeted and big spending audience: New Home Owners.   Unlike other direct marketing service providers that simply offer a list of new home owners, New Home Owner Direct is a complete marketing solution that helps businesses reach new home owners via direct mail.  This easy subscription service allows marketers to focus their campaign to their geographic /demographic target market and then launches a “lead machine” that delivers weekly direct mail campaigns that drive inquiries and revenue back to the advertiser. A key part of the New Home Owner Direct service is response analytics that measures response rates and return on investment of the marketing campaign.  “We have clients that are getting $17.05 in revenue for every dollar they spend on the campaign, as well as response rates of almost 4.5%.  This completely blows away results that other marketing campaigns can offer,” said John Riley, Principal of Trigger Direct, Inc.  “Our relentless focus on measurement of results allows our clients to control the steering wheel of their marketing budget and finally showcase a marketing program that is 100% accountable for results.” Any business that needs to reach home owners will benefit from this service.  In addition to hardware, furniture, lighting, bedding, window covering, and flooring retailers, other business segments that can enjoy this service include wall coverings, appliances, nurseries, landscapers, barbeques, home security, painting, pest control, swimming pools and much more.   A variety of postcard and personalized letter/envelope packages are available for advertisers to select from.  According to Riley, “we try to make it ultra simple for the advertiser to sign up.  Select your target geography, homeowner demographics and direct mail piece, and then we will start the lead machine to generate revenue and measure campaign results.”   New home owner marketing is Relevant Marketing because new home owners are hungry to invest in products for their new home and are actively seeking offers from retailers and service providers.  According to Atlantic Marketing Research new home owners spend approximately $102 billion annually on move-related goods.  New home owners traditionally spend more on home-related products and services in the first six months of ownership than established residents spend in two years.   For more information about Trigger Direct please send e-mail to jriley@triggerdirect.com or call 858-254-4400.   About Trigger Direct, Inc. Trigger Direct helps businesses generate revenue and qualified sales leads with ROI-centric direct marketing strategies triggered by human behavior.  Specializing in New Home Owner marketing, Trigger Direct offers professional, turnkey and cost-efficient direct marketing services including list subscription, graphic design, print production, mailing services, and back end analytics.  With campaigns built on a foundation that supports analysis, Trigger Direct offers specialty services in database segmentation, and testing of lists, offers and direct marketing vehicles, all with an eye on the end game of proving and enhancing Return on Investment.