Juvenile Furniture and Products Manufacturer Delta Moves To Manhattan

Furniture World Magazine

Delta Enterprise Corp., one of the nation's largest manufacturers of children's furniture and juvenile care products, announced that it has relocated its facilities from Brooklyn to Manhattan in response to the company's recent and extensive growth in the licensing arena. In addition to its move, Delta Enterprise Corp. is preparing for continued sales growth and increasing its product offerings in the licensed juvenile furniture and baby care markets. "In a year that was challenging to many in the juvenile industry, we had a great one," said Joseph Shamie, President of Delta Enterprise Corp. "With new product offerings and hit licenses such as Disney(, Nickelodeon( and Fisher-Price(, we found ourselves outgrowing our old facilities in Brooklyn. We've found a new home and headquarters in Manhattan that offers us room to grow and is more centrally located for our buyers." Recently, Delta Enterprise Corp. expanded its licensed juvenile furniture and room accessories collections t include such hot children's properties as Disney, Nickelodeon, and The Wiggles, in addition to its earlier established licenses with Fisher-Price( for layette and feeding accessories, Baby Snoopy(tm) for infant furniture and accessories, and classic PRECIOUS MOMENTS(r) Baby Collection which continues to capture the endearing vision of artist Sam Butcher in a timeless line of charming juvenile furniture. "We started 2004 off right. We launched several exciting new products and continue to market our superb line of established cribs and nursery furniture, licensed juvenile furniture, accessories, and baby care products more aggressively than ever," said Shamie. "But the bottom line in growing consumer loyalty is giving them outstanding products. We believe that Delta Enterprise Corp. offers today's children the highest level of imaginative design, affordability and quality construction with an added emphasis on safety and play-value." Delta Enterprise Corp.'s new 120,000 sq. ft. facility will house more than 90 employees, and include the executive offices, merchandising, creative, finance, business-to-business, marketing, inventory control, quality assurance, human resources, and sales and marketing departments. About Delta Enterprise Corp.: For 30 years, families have grown up with DELTA L(V(r) cribs, children's furniture and accessories. With a focus on innovation, optimum convenience, versatility, quality and value, DELTA L(V(r) has always been committed to meeting the demands and high safety standards of both retailers and consumers. Today, Delta Enterprise Corp. offers diverse products for infants, toddlers and the young at heart that feature a modern touch with the help of licensees such as Disney, Nickelodeon(tm), Fisher-Price(r), The Wiggles(tm), Snoopy(tm), and Precious Moments(tm). For more information about DELTA L(V(r) products, contact Delta Enterprise Corp. at (212) 736-7000. The showroom is located at 114 West 26th Street, New York, NY 10001. Visit the Delta Web site at www.deltaenterprise.com.