The Media Matters Announces New Additions

Furniture World Magazine

On the heels of her announcement this spring, The Media Matters’ founder and Principal Kathy Wall reports the addition of two personnel to the marketing and PR agency specializing in a home furnishings industry clientele. “As we service existing clients and consider prospective new relationships, we realize we have to bring in additional fresh talent,” says Wall. “We have established ourselves in this marketplace, and the demand for our services continues to grow.” Lisa Donnelly is named marketing coordinator. Donnelly is a former account executive with Raleigh, NC-based advertising agency McKinney & Silver. In that capacity, she worked with Karastan Rugs, among other accounts. Donnelly spent several years at Lexington Furniture Industries, assisting Wall with media planning and consumer marketing efforts. She also worked on product launches for The World of Bob Timberlake, Weekend Retreat and The Palmer Home Collection. Most recently, she has served as a media event coordinator for The Media Matters on a freelance basis. “As the agency grows, it is important to hire people with experience and knowledge of the industry,” says Wall. “Home furnishings is a unique category where many people have had long careers,” she adds. “That type of long-term perspective is what we offer, and our newest additions bring energy and enthusiasm to the party.” Leslie Newby is contracted to work in public relations for The Media Matters. She was most recently an editor with furniture trade publications HFN and InFurniture magazines, reporting on the upholstery and textiles segments of the industry. Previously, Newby worked in public relations as vice president and co-founder of The Buzz PR and Marketing, an independent agency servicing home furnishings companies. Prior to that, she held a variety of positions at Greensboro, NC-based hosiery manufacturer Kayser Roth, including manager of the Calvin Klein brand in the company’s department and specialty stores division. About The Media Matters, Inc.: The Media Matters, Inc. is a full-service marketing agency offering public relations, media planning, events and promotions, brand management, and collateral development. Principal Kathy Wall has been established in the home furnishings industry for over 25 years. Her company represents nationally recognized branded furniture manufacturers as well as specialty clients with both national and international distribution.