Sharut Literally Reaches New Heights with Furniture in Motion™ / Plasma in Motion™

Furniture World Magazine

Furniture in Motion™ a new product line by Sharut is rolling out to retail stores from New York to California.  It provides contemporary design innovation combined with fully integrated electronics and seating to provide complete home theater solutions.  While the general concepts of product integration and the solutions provider have been around for years, they’re new to furniture and electronics.  However, who buys an entertainment wall system without at TV, or at least expecting it to accommodate their TV? And who buying a television today doesn’t consider a flat screen or home theater surround sound audio system also? From a consumer position, integration needs seem self-evident and long overdue.  Furniture in Motion™ by Sharut answers this need and is now offered by several major multi-store chains, as well as independent and online furniture retailers alike.  Consumers looking to find the product can now go to major chains like; Federated Department Stores Bloomingdale’s and Burdines-Macy’s.  And, Seaman’s Furniture is in various stages of deployment to its 46 retail locations, with product already on the floor at one location in Paramus, NJ.  Furniture in Motion™ was designed on the same founding principles of traditional Sharut products; contemporary style, quality workmanship, and white glove delivery and installation.  The line also offers the same variety and customization options as traditional Sharut products through a variety of depths, heights, colors, finishes and configurations.  Add the electronics and seating, and consumers have the opportunity to experience one-stop seamless furniture and electronics shopping, easily and affordably, delivered and installed from one source.  Who wants to perform extensive research to purchase multiple items, at multiple locations, only to end up with multiple installation and delivery fees, and then have to arrange and coordinate all those deliveries and installations?  Or, find the perfect flat screen television for your viewing and budget parameters only to find out it doesn’t fit your furniture, or requires a mount not included?  As if the complete integration of furniture and electronics wasn’t enough, Plasma in Motion™ (a sub-category of Furniture in Motion™) reaches new heights, literally, with patented motion technology in the flat screen television mount panel.  Affixed to the front of the unit this panel can be raised and lowered by universal remote control for optimal viewing at any angle and doesn’t intrude on component storage or display space.  So, if you’re comfortably reclined in your new home theater seats, you don’t have to worry about looking at your toes, as is often the case with traditional home entertainment centers with fixed televisions.  With home entertainment related electronics on the rise in popularity, variety and affordability, especially flat screen displays, it makes sense that the cabinetry would be retooled to accommodate these hi-tech devices.  In parallel, products featuring combined functionality supported by strong partnerships typically provide the consumer with more functionality, higher quality, lower prices and greater convenience.  The same trends and synergies can be seen in furniture and electronics.   Furniture in Motion™ and Plasma in Motion™ feature the seamless integration of the full line of LG flat screen televisions and Bose or Zenith surround sound home theater systems, as well as universal remote controls, cables and accessories. For some furniture retailers that aren’t selling the electronics directly, a partnership with SAE Home, Inc. provides sales and customer service.  Furniture is no longer simply used to store or display household items.  It’s fast becoming a multifunctional and integrated furniture and electronics system for entertaining and computing, as well as, display and storage.  Sharut Furniture recognized these trends and responded with Furniture in Motion™, keeping them on the cutting edge of furniture design innovation.  Furniture in Motion™ brings you Tomorrow’s Furniture Today.