Rowe Furniture Takes the Sectional Upscale

Furniture World Magazine

The sectional sofa serves an important function in home furnishings but how do you introduce a more upscale, stylish approach to complement your antiques, Turkish rugs and fine accent pieces when you want the enlarged seating configuration and flexibility of a sectional? The Montage Collection of sofas, loveseats, chairs and ottomans offers consumers the ease of selecting a package of fabrics – a complement of four to five fabrics – which are strategically alternated on the cushion tops and edges; arm rolls and fronts; and front platform to create a rich, tapestry-like artistic statement.  Brass nail-head trim and five accent pillows with fringe complete the design which is similar to how an interior designer might select coordinating and complimentary fabrics to create a visually striking and unique upholstered piece of furniture. The Montage Collection was introduced at the International Home Furnishing Market in October 2003.  The response from consumers to this easy-to-achieve-designer-look has been tremendous and inspired Rowe to apply the layered fabric approach to a sectional.  The Bellisimo Sectional will debut at High Point during the October 2004 Market and will be available at retail as early as January 2005.  In addition to the existing seven fabric packages, Rowe introduces Rosé – a warm color palette of subdued tans and rosé with floral, diamond patterns and stripes creating the alternating layers.  The use of chenille adds a soft, plush feel to the richness of the color palette. Other fabric options in the Montage Collection include: Blanc - A neutral, warm color palette from golden wheat to amber, reminiscent of the “Blanc” wine, is rich and luxurious in flavor. The fabrics are a complex combination of floral, stripe, swirl and diamond patterns. Blush - Softened roses, champagnes and greens on a golden background bring to mind the essence of “blush”- a glorious combination of chenille fabrics in a floral, stripe, small geometric and solid. Napa - The warm, earthy colors of “Napa” can take you wherever your imagination wants to go. Easy to live with, this combination of a cotton floral, a matelassé stripe and a small woven, is layered with the utmost subtlety. Pinot - “Pinot” has a wonderfully relaxed sophistication, a hazy palette of wheat, celery, sage and amber. A cotton floral, richly textured plaid, and woven pinstripe feel perfectly in this combination. Rhine - The beauty of “Rhine” is in the subtleties of monochromatic layering of sage-colored patterns- a floral, stripe, swirl and diamond pattern. Rioja - The “Rioja” palette ripens to the earthy robust hues of late summer. It is rich and flavorful with an attitude that you’ll want to embrace. A textured cotton floral, a matelassé plaid and small woven pattern combine to create a beautifully harmonious presentation. Syrah - This ripe and robust palette of “Syrah” shows the fruit of summer’s labor.  The reds of this chenille collection are deepened to give a look that is memorable in a floral, stripe, small geometric and solid. All Rowe Furniture carries a limited lifetime warranty on frames, springs, cushion cores and motion mechanisms for as long as you own the furniture.   Rowe Furniture is a leading manufacturer of custom upholstered furniture in the United States.  Established in 1946, Rowe Furniture offers a wide range of styling in sofas, sectionals, chairs and ottomans with over six hundred fabric selections.  The Rowe Furniture collections include Rowe, Robin Bruce, Jami L and Earth & Elements.  Rowe Furniture is available at major home furnishings retailers and better independent home furnishings retailers across the United States and around the world.  For more information visit www.rowefurniture.com