New Wrangler Home/ Flexsteel Line To Debut In February 05

Furniture World Magazine

Designed for the casual way American families live today, the new WRANGLER HOME™ Coming Home Collection makes its nationwide debut this February (2005). The new line will be available at furniture stores and includes case goods, upholstered furniture and accent pieces, and will grow to include rugs, wall coverings, lighting, interior paint and accessories for every room. “The WRANGLER® brand is more than just apparel - it's a lifestyle,” said George Weldon, director of licensing. “Whether it's clothing or home furnishings, our goal is to improve the quality of life for our customers.” Weldon said Flexsteel offered the iconic WRANGLER® brand exactly what it was looking for in a furniture partner. The manufacturer's design team translated Weldon's vision - a collection that “feels right” for young, active families - into a line of home furnishings that reflects the true spirit of the WRANGLER® brand: classic, casual American style at a great value. The result is a collection that conveys comfort, quality and understated sophistication. The WRANGLER HOME™ collection evokes the craftsmanship of Americana combined with clean, simple lines and subtle details that give each room its own personality. Warm, rich woods, distinctly American fabrics, leathers and distressed metals are discretely blended to create handsome, welcoming interiors. The WRANGLER HOME™ collection is designed and priced for discriminating consumers looking for genuine American style, quality and affordability. To celebrate the line's launch at the 2004 International Home Furniture Market the WRANGLER® brand partnered with a national real estate developer to create a WRANGLER HOME™ showcase house in Greensboro, North Carolina. The house, located in the Reedy Fork Ranch residential community, was furnished throughout with pieces from the WRANGLER HOME™ collection, providing an opportunity for buyers and furniture industry journalists to experience the new line in an authentic home environment.