Nova Lighting Appoints Alexandre Silva Key Account Sales Manager

Furniture World Magazine

NOVA Lighting President Daniel Edelist has appointed Alexandre Silva to the position of Key Account Sales Manager. Founded more than 80 years ago, NOVA Lighting is a leading resource of casual contemporary and transitional, medium-priced portable lighting and decor. As Key Account Manager, Mr. Silva will be responsible for the sales management of several Nova Lighting's major accounts and the complete coordination of the firm's trade show appearances nationwide. He will work closely with Nova Lighting's national sales force and customer service personnel, and assist in the development of its sales and marketing programs. Mr. Silva's most recent position was serving as Sales Representative for Eli Lilly Company. He also was a Fundraising Associate for Fundacao Bienal Mercosul, and a Marketing Strategy Associate for Wetworks. His educational experience includes studying (Business) at UCLA (the University of California at Los Angeles), and earning a B.A. in (Social Communications) from Pontificia Universidade Catolica do Rio Grande do Sul (PUCRS) in Brazil. About NOVA Lighting With more than 80 years in the lighting and furniture industries, NOVA Lighting has evolved into a leading resource for exclusive contemporary and transitional portable lighting. NOVA offers medium-priced coordinated collections that include accent and desk lamps, table and floor lamps, torchieres, and features original arc lamps (a pioneer of arc lamps). The firm has also developed NOVA Kids, a strong line of juvenile-oriented table and floor lamps, and room accessories which feature American-made designs and contemporary styling. This company is supported by highly skilled, experienced craftsmen and the innovative NOVA Design Team, who create a complete line of original, exclusive designs in a broad range of mediums. What distinguishes NOVA's line is its cleverly crafted combinations of mixed media, forms and intriguing looks-- all which translate into fine fashion and style. The firm offers in-house prototyping, including tube bending, hydrostone casting/sculpting, shademaking, woodworking, finishing, and sheetmetal fabrication. For more information, contact NOVA Lighting by phone 1.800.835.6682, or by fax 323.277.6270, or by visiting its website at www.novalamps.com NOVA is headquartered at 6323 Maywood Avenue, Huntington Park, CA 90255.