Hanna’s Candle Company Enters Into Agreement With Kathy Ireland Worldwide

Furniture World Magazine

Hanna’s Candle Company announced that it has entered into an agreement with Kathy Ireland Worldwide, the design and marketing company founded by Lifestyle Designer, Kathy Ireland for the manufacture of wax and soy candles as well as potpourri, fragrance sprays and diffusers. The candles will be distributed as Kathy Ireland Home by Hanna’s Candle Company and home fragrances will be marketed as Kathy Ireland Home by Hanna’s Home Fragrances. Kathy will serve as Chief Designer. “We were certainly aware of the enormous success of the Kathy Ireland Brand,” shares Burt Hanna, Kathy Ireland Home by Hanna’s Candles Company. “Three things really drew us to this partnership; Kathy’s strong moral center, her commitment to her customer and her unyielding dedication to design innovation. Her mission of finding solutions for families, especially busy moms clearly resonated with our company” adds Hanna. “Kathy is firmly committed, as we are, to bringing beautiful, quality products into the lives of today’s families.” shares Annett Davidson, Kathy Ireland Home by Hanna’s Candles. “Her dedication to working mothers, and all mom’s are working moms as Kathy continually shares, is truly an inspiration.” “Kathy is amazing and it is an honor to join her as we move Hanna’s Candle Company forward”. shares Joe Williams, Kathy Ireland Home by Hanna’s Candle Company. “We’re so excited to partner with the incredible people at Hanna’s Candle Company,” shares Kathy. “Their eager embrace of our mission and their commitment to serving families and producing wonderful products is very important to us. Candles provide a wonderful solution for home decorating”. explains Kathy. “There are many brands in the marketplace today, but Kathy truly delivers on her promise to serve customers in meaningful and practical ways” states Hanna. “We’re very excited to work with Kathy and her team in sharing design solutions that are beautiful, affordable and will coordinate easily with her existing home furnishing partnerships. Kathy’s success at retail is unequalled in the home industry. Customers trust, respect and embrace all her products and we’re thrilled to be a part of that”. continues Hanna. “We’re committed to making our retailers the destination for busy moms,” added Kathy. “As we continue adding strategic alignments with industry leaders such as Hanna’s Candles, our retail partners have a broader range of options available in putting together a complete home experience that is everything mom needs to develop a wonderful environment for her family,” further explained Kathy. Kathy Ireland Home by Hanna’s Candle Company will also unveil collections for each of Kathy’s specialty Brands. Acafe by Chef Andre Carthen, J du J cultivated by landscape designer Nicholas Walker and the Quilts of Gee’s Bend. “These collections will have a completely unique point of view. Chef Andre and Nicholas Walker have brought much inspiration and design direction from the great cafes and gardens around the world,” explains Kathy. “Our most exciting and challenging collaboration will be in translating the brilliant artistry found in the Quilts of Gee’s Bend into beautiful candles. The initial concepts are just beautiful.” further adds Kathy. In addition to the Kathy Ireland Home specialty Brand collections, Kathy Ireland Home by Hanna’s Candle Company will also manufacture collections for Kathy Ireland Spa, Ireland for Men and special holiday collections celebrating Christmas and Valentine’s Day. Kathy Ireland Home by Hanna’s Candles joins an already impressive collection of branding partnerships that Kathy strategically aligned beginning in 1998. Today those partnerships include Shaw Living and Shaw Inc. the world’s largest floor covering manufacturer, Kathy Ireland Home by Standard furniture manufactures case goods, leather and micro fiber and carries Furniture Today’s Manufacturer of the Year award. Pacific Coast lighting produces America’s most successful and highest quality lighting. Pacific Coast Accessories provides home accessories. Kathy Ireland Home by Alta manufactures custom window coverings. Kathy Ireland Home by Martin produces Home office, wall systems and home theater. Kamenstein, a division of Lifetime Hone, distributes tabletop. Top of bed products for the Brand are manufactured by Kathy Ireland Home by Arrow Home Fashions and home décor items are distributed by Kathy Ireland Home by LABS. Kathy, in concert with her Brand Partners, produces more than 10,000 collaboratively designed SKUS in an array of lifestyle products that carry her design philosophy, trend direction and coordinated color palettes. These products celebrate global influences through Kathy’s innovative Style Guides™. Kathy Ireland Home by Hanna’s Candles is tentatively scheduled to debut an extensive collection candles in March 2005 at the Chicago International Housewares Show. This collection will debut with over 525 separate SKUS. About Kathy Ireland Kathy is CEO and Chief Designer of Kathy Ireland Worldwide in Los Angeles, California. She began her company over 10 years ago with the mission of “finding solutions for families, especially busy moms.” By staying true to her commitment, she’s been recognized as a “best friend to working mothers” by the Associated Press and London Times. Kathy’s home design efforts include furniture, flooring, rugs, lighting, wall art, decorative accessories, home office and home theatre, table top, bedding, top of bed and window coverings. There are now well over 10,000 pieces that carry Kathy’s design philosophy and direction. Kathy’s Home Collection received “Best of Market” honors and the Good Housekeeping Seal. ACafe by Chef Andre Carthen, J du J cultivated by landscape designer, Nicholas Walker and the Quilts of Gee’s Bend are Kathy Ireland Home solutions. Her outdoor living efforts earned the Gold Medal at the San Francisco Flower & Garden Show. She is also the recipient of Outstanding Mother of the Year from the National Mother’s Day Committee and has been honored for her entrepreneurial efforts by the National Association of Women Business Owners and National Association of Business Leaders. Kathy is on the Board of Directors for the Tupelo Furniture Marketing Association and a member of Women in the Home Industries Today. For more information, please visit www.kathyireland.com