FAI Futon Marketing Committee Creates New Brochure

Furniture World Magazine

This recently formed committee, chaired by FAI Past President Chet Stoler, has created a new consumer brochure for the Association’s retail members. “This new brochure will incorporate some verbiage from the previous literature along with some new information reflecting today’s consumers wants and needs,” Stoler said. It was designed to print in four color on standard (8 1/2" x 11") glossy stock. “This piece will be folded in half and will include information about all the products our members carry, and will include key words like: affordable, portable, convertible, and comfortable on the front and inside pages,” he said. Designed and written by Russ Kramer, the new brochure utilizes the most colorful and appealing photography available. “We wanted to capitalize on this opportunity to continue to educate consumers about the stylish functionality of today’s futon sofa sleeper,” said Kramer. A simple order form on the back provides a space for notes on which convertible frame, futon mattress, futon covers, accessories and any other items the consumer may have selected. There is also a space for the salesperson’s name, the date, and the dealer’s name. “This brochure is now available on CD-ROM for FAI members to use if they want to do their own printing run,” Stoler said. For more information on this new brochure and other FAI member benefits and events call FAI Headquarters at 1-800-327-3262 or visit the Association web site at: www.futon.org.