Flexible Foam Products Introduces New LUXURON Brand of Comfort Cushion Technology

Furniture World Magazine

Flexible Foam Products, Inc., a leading manufacturer of polyurethane foam products with national sales and distribution, has introduced a new brand of comfort- focused cushion for the furniture industry called Luxuron Comfort Cushioning. Luxuron features the company’s proprietary EnviroFlex Technology, a polyurethane foam process that, when combined with the development of specialty polymers, creates customized foam products that address individual styles of living and the specific needs of today’s home furniture market. Flexible Foam’s research and development techniques incorporate extensive product testing and analysis that successfully simulate consumer use as well as meet industry regulations. Among other product lines, the result produced Luxuron Comfort Cushioning that is differentiated from other furniture foams by: - improved foam cell structure n more luxurious support (than other conventional cushion) - enhanced “spring back” resiliency and shape retention - greater consistency from cushion to cushion - significantly improved support factor Independent laboratory studies have proven that the use of EnviroFlex Technology offers superior, more consistent cushion performance. Additionally, the product is an award-winning, environmentally friendly process and 100% recyclable. American Furniture Manufacturing, a retail furniture supplier, in conjunction with Independent Furniture Supply, a distributor of furniture manufacturing components, is the first manufacturer to incorporate the use of Luxuron Comfort Cushioning in its home furniture production. Luxuron made its debut at the International Home Furnishings Market in High Point, North Carolina, in October 2004. As part of the Luxuron launch, Flexible Foam an American Furniture have teamed in producing consumer-oriented product hangtags for all upholstered pieces using the new comfort cushioning technology. “Our mission is to provide the greatest degree of comfort at the best price for our retailers and their consumers,” explains Lyle Harris, vice president of marketing for American Furniture Manufacturing. “Luxuron helps us achieve this goal simply because of the advanced technology that Flexible Foam has been able to develop specifically for the upholstered furniture industry. As a result, we are ahead of the market and our ability to satisfy consumer expectations is greatly enhanced.” “We are excited to bring this unique brand of comfort cushioning to the market,” says Mike Crowell, vice president of marketing for U.S. privately-owned and operated Flexible Foam Products, Inc. “With greater consumer demand for more affordable comfort, we recognized the opportunity to improve the furniture and bedding markets by addressing each industry’s buying and selling trends. Consumers are expecting more, and we are delivering, thanks to our technological capabilities, market support system, and affiliations with manufacturers like American Furniture Manufacturing and Independent Furniture Supply.” Flexible Foam Products, Inc., with coast-to-coast manufacturing and sales services, offers complete self-performance capabilities from in-house research and development, product testing, pouring and manufacturing, quality control, supply management, and a private fleet of transportation and delivery vehicles. Flexible Foam Products, Inc. is a member of the Ohio Dec Plastics Group, based in Spencerville, Ohio, and the manufacturer of a broad range of polyurethane foam products for the furniture, bedding, flooring, automotive and packaging industries. For complete product information contact Flexible Foam Products, Inc., 419-647-4191 or visit www.flexiblefoam.co