Woolrich, Inc. Names Portal Publications as Brand Partnerfor New Home Furnishings Launch

Furniture World Magazine

As the launch of their Home Furnishings Division nears, Woolrich, Inc. continues to name Brand Partners with the addition of Portal Publications. Portal, based in Novato, CA will produce a custom line of 15 exclusively designed framed prints. The product will debut in conjunction with the launch of the newly created Division at the International Home Furnishings Market at High Point in October. Dennis Marxen, vice president of international and home licensing for Woolrich, states, “We are pleased to have Portal Publications among our Brand Partners. Their success in producing quality wall art with imagery that resonates with consumers will enhance the overall brand presentation.” Exclusively designed by Portal to complement the Woolrich brand, the partnership between the two companies brings a new synergy to the wall décor market. Subject matters range from timeless, classic outdoor photography to vintage cabin scenes to distinctively designed collages inspired by nature. Framed in traditional wood mouldings, each print coordinates with a specific home décor theme and captures the essence of the Woolrich spirit, its rich heritage and outdoor tradition. The framed print release will consist of sizes ranging from 11x11 to 24x36 framed prints. All art will be available to ship February 1, 2004. "Portal is excited to partner with Woolrich in the launch of their new Home Furnishings Division. This is just one of many ways in which Portal is aggressively entering the framed market. Like Portal, Woolrich stands for quality and value, and the brand has a loyal customer following who is looking for a distinctive lifestyle," says Harlen Springer, president of Portal Publications. The partnership with Woolrich follows Portal's expanded presence in framed art with their September Gallery Collection release. This fall, Woolrich Home Furnishings Division will launch case goods and upholstery manufactured by Lexington Home Brands; lighting and accessories created by Shady Lady®; rugs from Oriental Weavers of America; top-of-bed through Southern Textiles; and tabletop linens produced by Fallani & Cohn. Additional product categories will be introduced in the spring of 2004. About Portal Publications Portal Publications is one of the world’s largest publishers of graphic arts. Fifty years and millions of images later, Portal’s library includes best-selling calendars, posters, framed art and greeting cards that capture trends of the time and represent leading artists and photographers such as Anne Geddes, John Lund, Flavia, and Linda Maron. With a vision of “a compelling image in every home,” Portal has perfected the business of art by seamlessly integrating imagination, production and technologies into a successful business structure with its headquarters in Novato, California. For more information, please visit www.portalpub.com or call 800-227-1720. About Woolrich The Original Outdoor Clothing Company‘ since 1830, WOOLRICH“ is the authentic American brand that celebrates the outdoors with rugged, functional products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel marketer and manufacturer, Woolrich’s history and experience are unparalleled. The company’s branded products, marketed domestically and internationally, include men’s and women’s sportswear and outerwear, woolen fabrics (including apparel, home furnishings, contract upholstery and wall paneling fabrics), blankets, footwear, headwear, hosiery, gloves, belts, bags, and packs, small leather goods, eyewear and accessories. The company is headquartered in Woolrich, Pennsylvania. For more information on Woolrich, visit www.woolrich.com.