Pulaski Relaunches Keepsakes(tm) Brand at Tupelo Market

Furniture World Magazine

Pulaski Furniture, one of the leading furniture manufacturers in the United States and long known for its leadership in the design and progressive manufacturing of curios, is relaunching its curio line under the Keepsakes™ brand name and introducing 11 new items at the Tupelo Market. To better support emerging new trends in collecting and collectibles, the Keepsakes brand will be driven by a brand promise of “preserving your passion” that will underscore all current and future design, production and promotional activities for the Keepsakes brand of curios. “For Pulaski, Tupelo will be as much a story about market leadership as it is about style, production, and finishes,” said Jim Kelly, executive vice president of product development and marketing for Pulaski Furniture. “We recognize Keepsakes as a brand that has been bringing joy to homes and capturing memories for families for more than 30 years. This recommitment allows us to invest more time and focus on product innovation and sales, and retailers can expect new and creative thinking across the board as we work with them to deliver the curios consumers want, with styling, details and at prices that sell.” At Tupelo, Pulaski will introduce three new designs featuring the accents of its best selling Keepsakes curios at entry level prices -- $199.00 suggested retail price. These high volume sellers will feature new, eye-appealing top and bottom dental molding, and will be available in preference cherry, oak and nut brown finishes. (photos available) A new value-priced, all wood curio is being introduced in both gallery and Pulaski’s new pepper oak finish. The suggested retail price for this version of Pulaski’s next best seller will be $299.00. New cappuccino cherry and pepper oak finishes with simulated marble top consoles will extend the new design story for Pulaski’s premier Keepsakes console introduction started last winter at the Tupelo Market. At average retail price points of $699.00, these consoles incorporate the best-selling and most successful features in styling, detail and finishes.