Shaw Living Launches New STAINMASTER(R) Area Rug Collection

Furniture World Magazine

Shaw Living announced the introduction of the Versant Collection, a new collection of STAINMASTER® area rugs constructed of 100 percent INVISTA nylon fiber. The area rugs are elegant, multi-level textured cut and loop pile construction targeted to consumers interested in both design and durability. "Our goal with the Versant collection was to specifically say 'more with less' by utilizing natural textures combined with updated colors to achieve a soft yet vibrant statement," said Kimberly Barta, brand manager at Shaw Living. "Although the area rugs are only available in solid colors, the slight tonal variation between the cut and loop lends a depth and richness of tone reminiscent of a hand tufted product." "We are pleased that Shaw Living is launching this new collection of area rugs with the STAINMASTER® brand," said Ana Torrence, vice president of home and hospitality interiors for INVISTA. "This elegant line of area rugs will be even more attractive to consumers because they associate the brand with long lasting beauty and superior performance." The four designs comprising the Versant Collection include: Amelia - an organic leaf design Eddy - a contemporary swirl design Martinique - a mosaic tile design Rain Forest - a bordered palm design Each design is available in four colors including sand, lichen, sisal and wine. Available sizes for each design are 5' x 7'6" and 7'6" x 10'6". Suggested retail for the 5' x 7'6" is $249. Shaw Living is a division of Shaw, a subsidiary of Berkshire Hathaway, Inc. and the largest soft floor covering manufacturer in the world. Shaw Living is a leader in rugs for the home, including area, bath, scatter, and outdoor mats. Shaw Living also produces other soft goods including top of the bed. See Shaw Living at the Atlanta Rug Market, Americas Mart, Merchandise Mart -Suite 6B5. For more information, call 1-800-282-7429, or write to Shaw Living, P.O. Drawer 2128, Dalton GA 30722-2128, or visit www.shawliving.com. INVISTA is an integrated polymers, intermediates, and fibers business with a global presence in more than 30 countries. It operates five major businesses: Apparel; Performance and Textile Fibers; Interiors; Intermediates; and Polymer and Resins. INVISTA delivers exceptional value for its customers through market insights and technology innovations, along with a powerful portfolio of the most recognized global brands and trademarks in the fibers, apparel, and interiors industries, including: LYCRA®, STAINMASTER®, ANTRON®, COOLMAX®, THERMOLITE®, CORDURA®, SUPPLEX®, TACTEL®, Polarguard®, ESP®, and Avora®FR, and in the specialty chemicals business: CORFREE, DYTEK, ADI-Pure, Terate® Polyols, and TERATHANE. More information on INVISTA can be found at www.INVISTA.com