Freeline International Secures Retail Distribution For Award Winning Outdoor Furniture Lines

Furniture World Magazine

Freeline International, a new-to-the-U.S. manufacturer of award-winning casual outdoor furniture, will be available at a high end specialty retailer in Chicago and also nationally via an online retailer. Stock will be in-store by mid-Spring. In Chicago, Freeline furniture will be available at Orange Skin, a well-established and regarded retailer of contemporary European furniture which has 2 city stores, (ph: 312-335-1033, 233 W. Erie St, Chicago, www.orangeskin.com). General manager and interior designer, Graunk Enzenberger explained his reaction to the Freeline range: “We’ve been looking for outdoor lines that have a comparable design aesthetic to the interior furniture we offer but that has been really hard to find. We were really pleased to discover Freeline because their designs are contemporary, the materials used are warm and inviting and the prices are terrific. Orange Skin has developed a reputation for offering great contemporary designers from Europe, and the Freeline outdoor lines continue this theme.” The Freeline range will also be available online through the web store of Illinois landscaping company, Prairie Growers (Ph: 888-309-5333, www.prairiegrowers.com). Prairie Growers works with landscape designers and consumers looking to enhance their outdoor living spaces. They will be offering the furniture to consumers via web sales and are providing free shipping to consumers nation-wide. Freeline International is a designer and manufacturer of outdoor furniture from The Netherlands. Their designs have been available in Europe for three years. Freeline has established a strong following and recently won “Best New Product” at the SPOGA Trade Fair, Cologne, for a new woven product line, beSKWERE, part of its 2005 catalog. Freeline is represented to the trade in North America by Jane Hamley Wells. Freeline retail prices range from as little as $125 to $3,699, with most items retailing under the $1,000 mark. Jane Hamley Wells is a Chicago-based company that specializes in sourcing and supplying contemporary outdoor furniture to the wholesale retail market and to the design professions.