Woolrich Home Furnishings Launch to Include Oriental Weavers of America

Furniture World Magazine

Woolrich, Inc. has teamed with Oriental Weavers of America to produce a licensed collection of rugs for the new Woolrich Home Furnishings Collection set to debut at the October International Home Furnishings Market. Woolrich, which has been producing apparel and other products for the outdoor enthusiasts since 1830, is collaborating with several established home furnishings companies to design and distribute a licensed line of case goods, upholstery, lighting, decorative accessories, table linens, and top-of-bed ensembles, as well as other products for the home. “We are very pleased to join with Oriental Weavers of America to create a distinctive collection of Woolrich area rugs,” says Dennis Marxen, Woolrich vice president of international and home licensing. “Oriental Weavers not only lives up to its ‘Fashion First’ motto, it also focuses on being first in service, quality, and value.” Oriental Weavers of America, which has been manufacturing rugs in Dalton, GA since 1994, is the flagship company of the Orientals Group, a multinational group of carpet companies established in the 1970s. A true innovator, Oriental Weavers was the first to introduce a 12-color machine woven rug in the United States. During the past two years, Oriental Weavers of America has more than doubled its capacity with a continued focus on service, design and quality. “We are proud to associate our company, Oriental Weavers of America, with the rich traditions and history of Woolrich,” says Steve Stultz, senior vice president. “We consider ourselves very fortunate to have been selected for this partnership and to be associated with a company that is so highly respected. With our fashion first attitude and Woolrich’s casual timeless appeal, we look forward to many years of success.” The new Woolrich rug collection will include approximately 17 different patterns in an array of versatile and classic colorways guaranteed to coordinate with any room of the home. Each rug is woven with a 100% heat set olefin yarn system. Both the patterns and the colors were specially chosen to complement and uphold the beauty of the Woolrich brand. Patterns will be available in seven sizes, including oversized 10x13s and 8’ rounds. Oriental Weavers of America joins other announced Woolrich Brand Partners including Lexington® Home Brands for case goods and upholstery, Shady Lady® lighting, Fallani and Cohn tabletop linens, and Southern Textiles top-of-bed ensembles. About Woolrich, Inc. The Original Outdoor Clothing CompanyÔ since 1830, WOOLRICHÒ is the authentic American brand that celebrates the outdoors with rugged, functional products for outdoor enthusiasts. As the nation’s oldest continuously operating apparel marketer and manufacturer, Woolrich’s history and experience are unparalleled. The company’s branded products, marketed domestically and internationally, include men’s and women’s sportswear and outerwear, woolen fabrics (including apparel, home furnishings, contract upholstery and wall paneling fabrics), blankets, footwear, headwear, hosiery, gloves, belts, bags, and packs, small leather goods, eyewear and accessories. The company is headquartered in Woolrich, Pennsylvania. For more information on Woolrich, visit www.woolrich.com. About Oriental Weavers of America An industry leader in service, design, and quality, Oriental Weavers of America began manufacturing in Dalton, GA in 1994. As the flagship company of the Orientals Group, a multinational group of carpet companies established in the 1970s, Oriental Weavers manufactures rugs with an emphasis on fashion, value and durability. With a team of more than 30 designers, Oriental Weavers offers more than one million patterns. Oriental Weavers was the first company to weave a 25-color sidewoven rug and the first to introduce a 12-color machine woven rug in the United States. A true innovator, Oriental Weavers is completely vertically integrated. The company extrudes its own yarn and manages every other aspect of production, from weaving to shipping, in order to offer the most affordable and fashion-forward rugs on the market.