cmi Expands Retail Offerings With New Accessories And POP Display

Furniture World Magazine

cmi (Colonial Mills, Inc.), a leading manufacturer of a complete line of braided-texture area rugs and accessories, announces the availability of six new accessory items and a more user-friendly Rug Sample Center both designed to maximize retail sales opportunities. They will be featured at the upcoming New York Home Textiles Show (Booth #1221), High Point International Home Furnishings Market (Suites at Market Square G-1332), and International Quilt Market (Booth #1317). The new accessories include a utility basket, hamper with lid, waste basket, nesting bowls, tote bag, and floor pillow. The accessories coordinate with cmi's area rug collections to unify design elements in a decorating theme. All accessories are made with the same fine quality materials as the company's rugs and are available in corresponding color and design options. The new products will join the already popular accessories line which includes: accent rugs, chair pads, trivets, rug slices, heart rugs, and stair treads. The new Rug Sample Center provides dealers with the optimum tool to help consumers understand and see the multitude of color and design options offered by cmi. The system uses only 15 sq. ft. of floor space to display 32 styles and literally millions of color/design options. Free merchandising aids offered with the Rug Sample Center include style story cards, a full-color catalog with a custom design section, a yarn pom of all available yarns and fabrics, promotional stickers, hang tags, and rug style name labels. “We like to talk with our customers about their needs and then try and respond by producing appropriate braided-texture products as well as displays,” said Donald M. Scarlata, President and CEO of cmi. “With our expanded accessory line and more comprehensive Rug Sample Center we're marketing our products at the retail level like never before.” Founded in 1977, cmi is headquartered in Pawtucket, Rhode Island, the home of Old Slater Mill and the birthplace of our nation's textile industry. The company has specialized in manufacturing braided-texture rugs and accessories since its inception. cmi's philosophy is to be the most innovative in the braided-texture rug category with the results being new colors, styles, award-winning designs and shapes which most appeal to today's consumer. These advances continue to demonstrate to consumers that braided is simply a construction process and not a style. cmi sells under its own brand name in thousands of specialty retailers and has private label programs and/or customized programs with Ethan Allen, JC Penney, Sears and many others. For more information on the new accessories or the Rug Sample Center, please contact Donald M. Scarlata, President and CEO of cmi, at 560 Mineral Spring Avenue, P.O. Box 249, Pawtucket, RI 02862-0249 or call, toll free, at (800) 343-9339. Fax: (401) 728-2740. Web: www.colonialmills.com.