Free Local Market Overview Report Available to Retailers at October Market

Furniture World Magazine

Knorr Direct™, a service of Knorr Marketing, announced they will offer a free “Local Market Overview Report” to furniture retailers who visit them at Suite 314 in the Radio Building during the International Home Furnishings Market in High Point N.C. October 16 – 22. Each Overview Report will include: Demographic Data in 15 categories (such as household growth rate, age distribution and disposable income), and a national comparison ranking of 16 purchasing ratios within the area (including furniture). Since the free offer is limited to one Overview Report per retail business, retailers may choose to receive a report on either a primary zip code, secondary zip code, DMA (Designated Market Area) or MSA (Metropolitan Statistical Area). According to Mark Mageau, Vice President of the Home Furnishings Division of Knorr Marketing, “These Knorr Direct reports are created using proprietary software that blends the latest census data with labor statistics and other consumer surveys. We have seen retailers make major changes to their merchandising and advertising strategies, as well as expand into secondary markets, based upon the consumer profiles and purchasing intelligence contained in these reports.” Mageau, a 21-year veteran in the furniture business, including 15-years as Advertising Manager for the La-Z-Boy Furniture Gallery stores, has been with Knorr since 1999 and will oversee the generation of each Overview Report. Knorr Marketing, headquartered in Traverse City, Michigan, is a full-service, award-winning agency specializing in the Home Furnishings industry and can be found on the Web at www.knorrmarketing.com. Knorr Direct services focus on targeted direct mailings using research, print and online technologies.