Directive Corporation Launched To Provide Retailers With Strategies For Direct & Interactive Marketing

Furniture World Magazine

Directive Corporation, a new company focused on innovative strategies for direct and interactive marketing, was launched this week. The company will service clients nationwide, focusing on retail and multi-channel marketers. Directive provides these companies with a highly cost-effective approach to marketing program management, using state of the art software and systems through a low-cost, Solution Services Provider (SSP) model. A highly experienced management team will lead the new company. Jack Wolf, will serve as Chairman and CEO. Fred Barber will serve as President and COO. The management approach and organization structure of Directive grows out of these two successful entrepreneurs, both of which have previously built successful businesses in the direct and database marketing fields. Mr. Wolf, prior to forming Directive Corporation, previously held the position of CEO for the company he founded, Targetbase, a subsidiary of the M/A/R/C group. With over $50 million in revenues and over 300 employees, Targetbase consistently lead the industry in sales per employee and became one of the most successful customer relationship management companies in the U.S. Mr. Wolf’s impressive client base while at Targetbase, now an Omnicom company included: American Honda Motor, Pizza Hut, Proctor and Gamble, R.J. Reynolds, Sony and Southwest Airlines. Jack holds a BA in Business Administration from Texas Tech University. Mr. Barber, prior to forming Directive co-founded the database-marketing firm, Conclusive Strategies in 1996 and as Executive Vice President he successfully built relationships with companies such as The Home Depot, Kraft Foods and Bally Total Fitness. A statistician by background, Mr. Barber is a nationally recognized expert in the fields of customer segmentation and multi channel marketing strategy. Fred holds an MA in Applied Demography from Georgetown University and a BA magna cum laude from Cornell University. Company services include: -Customer Relationship Capabilities · Strategic database marketing strategy and program design · Customer profiling and market segmentation · Design and implementation of multi-channel Marketing Data Marts · Customer / Prospect data integration · Statistical response probability modeling · List brokerage and database marketing services · Implementation of SPSS Predictive Marketing CMT Customer Benefits · Directive’s consulting team includes industry experts in retail, direct and interactive marketing that has created impactful campaigns for some of America’s largest brands. · Provide execution of marketing campaigns, supplying measurable results by replacing cost per thousand marketing budgets with a cost per acquisition revenue yield model, enabling measurement of the return on investment from CRM programs · Supplement the client’s internally generated customer information with original research working with market research firms. Affiliates and Partners · Alterian · Experian · SPSS · Pervasive For more information contact: Directive Corp., Dallas, TX Phone: (214) 722-7504 loriwittern@directivecorp.com