Dinec To Show New Diva Line In Las Vegas

Furniture World Magazine

From July 25 to July 29, 2005, the Dinec team will be in Las Vegas for the opening of the new World Market Center, an integrated complex of permanent and temporary showrooms open to all industry sectors. The World Market Center will have a Design Centre open year-round and is shaping up to be the largest and most complete showcase for the home, the hospitality and the contract furnishing industries in the western United States. Dinec's permanent showroom at The World Market Center will complement those at High Point and Toronto, ensuring its dynamic and overall presence in the North American market. Diva is a range of personalized and versatile pieces of furniture made up of three basic units (a chair, a table and a case good) that are completely adaptable to individual tastes and needs. These three elements break all previous limits and push furniture personalization further. With its great variety of models, sizes and finishes, the Diva collection is designed by the customer's imagination. The Diva concept is based on individuality and creativity, two criteria heavily favoured by trend researchers. Diva's infinite range of possibilities enables customers to let their imagination soar, a highly valued quality in today's market. Who would have thought that the same model of storage unit could be made into a buffet for a dining room, a stand for a plasma screen or a night table? Extreme personalization opens the door to the clients' every desire. Diva is available in complete sets or single units to complete an existing environment in any room of the house. "Diva is the smart way to furnish one's home," said Patrice Gervais, President and CEO of Dinec. "The design aspect of the product has delighted buyers beyond all of our expectations. As for the personalization, which is already very advanced at Dinec, buyers have been astonished to see that Dinec is extending it even further to enable customers to create the surroundings of their dreams. As a complement to this strategy, Dinec counts on a "just-in-time" production method and favours special orders to be completed in a quick production turnaround of 21 days or less." About Dinec: Since 1991, Dinec has offered North American customers top-quality design, manufacturing, marketing and distribution of high-end furnishings. Dinec offers a superior quality, personalized furniture according to the ambiance of your dream). The Trois-Rivières, Quebec company distinguishes itself through its computerized personalization centre and rapid production of 21 days or less. Dinec has earned numerous awards of excellence and has twice ranked among Canada's 50 Best Managed Companies in Canada. President and CEO Patrice Gervais, has been welcomed into the prestigious club of Canada's Top 40 Under 40.