Abbyson Corporation Embraces ‘The Power of Home’

Furniture World Magazine

Abbyson Corporation is quickly becoming a home furnishings powerhouse. The manufacturer and distributor is facing the industry head-on and stepping up the pace. Equipped with new and energized marketing and public relations divisions, Abbyson now brings to the table far more than exceptional rugs and exquisite furniture. The new “Power of Home” slogan, developed by Abbyson’s in-house marketing team, is intended to accompany the recently released “Why Abbyson?” ad campaign. “Abbyson is ready to be recognized as a top contender among fine home furnishing manufacturers,” said Yavar Rafieha, Vice President of Marketing and Sales. “We have always had spectacular products at unmatched prices points and, with the recent re-branding program, we now have the means by which to communicate to the industry just how extraordinary we are.” Abbyson is confident that the paring of the ad campaign and new slogan will set them apart from the rest at the upcoming Las Vegas World Market Center Expo. “Our new slogan ‘The Power of Home’ offers another answer to the question posed by our ad campaign, ‘Why Abbyson?’” said Jacquelyn MacDonald, Marketing and Sales Assistant and Abbyson’s newest addition. “The phenomenon that is Abbyson goes beyond beautiful products and unbeatable prices; it’s a matter of understanding, and Abbyson does. That is what sets us apart from the rest of the industry.” In fact, understanding and communication are the driving forces behind the new Abbyson slogan and ad campaign. “‘The Power of Home’ communicates to buyers and consumers that we understand that their homes are powerful places, places in which they take great pride,” said Sarah Rahall, Abbyson’s Marketing and Public Relations Manager. “Our products can meet consumers’ needs for a fantastic home, and we wanted our new slogan and ad campaign to reflect that.” “Abbyson’s dedication to producing only the finest quality handmade rugs and gorgeous furniture enables us to provide incredible products to our customers. By offering these fantastic products at value pricing, we are encouraging them to embrace the power of their own homes.” The new slogan will officially be launched at the World Market Center Expo July 25-29, 2005 in Las Vegas. The slogan will accompany the new ad campaign into 2006. Please contact Abbyson’s corporate office at 818. 534.3400 ext. 122 or send an email to info@abbyson.com for additional information.