Butler To Offer Retailers Record 125 New Products With Bold New Collection, Categories, Materials, Finishes

Furniture World Magazine

Butler specialty co. Will offer retailers a record 125 new accent furniture products – including pieces now for every room in the home – with the boldest designs, materials and finishes in its 74-year history at next month’s international home furnishings market in high point, n.c. Twenty of the most innovative designs will be featured in the totally new designer’s edge collection. As America’s accent furniture leader with the industry’s broadest and most diverse line, butler plans to demonstrate to retailers how they can grow their sales by keeping accent add-on sales top of mind as they work with consumers. The company has designed its high point showroom around this “pure plus business” theme and will provide brochures and other materials to help retailers realize this opportunity. “We know that the more accent furniture dealers display, the more opportunities they have to increase their sales significantly,” said dan sumner, vice president of sales and marketing. “butler accents truly are pure plus business for these dealers, and this market we are giving them more exciting new products to put on their floor than ever before – a piece of furniture art for every room and a potential add-on for every sale. I have never seen so much diversity and as many unique products as we are introducing at this market. This is by far the most exciting lineup of new products that we’ve ever had.” Butler is looking for ways to help its 3,500 retail partners across america, as well as its growing list of designer customers, grow their businesses, sumner said. The company will show retailers that by simply being conscious of accent opportunities – adding an accent piece to every sale where it makes sense – will result in double-digit growth. Butler is filling gaps in its most popular collections and price points while pushing the envelope with new categories, contemporary designs, surprising materials and distinctive finishes. “We’re not overlooking what brought us to the dance, but we’re also going to be cutting the rug with some bold new steps in high point,” sumner said. “we believe if you always do what you have always done, then you will always get what you have always got. If you want a dramatically different result, you have to make a dramatic change. We are offering an opportunity to do something very different.” Different… as in furniture that also functions as art… as in pieces created from an array of exotic materials in inspired combinations of fossil stone, seashells, woven bacbac rope, mindanao twigs, hand-hammered brass and various metals, bamboo inlays, cane, cogon flower inlays, rattan, and cocoa bark.