Sealy Sponsors the Nationally Broadcast Summer Concert Series ‘Today Rocks the Plaza’

Furniture World Magazine

Sealy, Inc., a leading mattress producer, and NBC “Today," Weekend Edition announced a new sponsorship agreement for the annual Summer Concert Series, "Today Rocks the Plaza." The series, which began on May 7, kicked off with the Grammy Award-winning band The Wallflowers and will continue to “rock” on Saturday mornings throughout the summer. Fans and visitors are invited to come down to "Today's" Studio 1A in Rockefeller Plaza in midtown Manhattan for the live, free outdoor concerts every Saturday morning at 7 a.m. “We’re delighted to partner with NBC’s Today Show to bring New York visitors and millions of viewers great music throughout the summer,” said Philip Dobbs, Senior Vice President of Marketing, Sealy, Inc. “The Today Show is broadcast nationally and boasts some of the highest ratings on television. By sponsoring its concert series, we are able to support all our retailers throughout the country on a regular basis throughout the peak summer selling season. We are excited for people to wake up, watch the concert series from their own beds and think about Sealy.” This year's lineup includes some of the most popular names in music, both new and old. Concerts scheduled to date include: May 7: The Wallflowers May 14: STYX May 28: Howie Day June 4: Big n' Rich June 11: Brian McKnight June 18: Anna Nalick June 23: Gavin DeGraw July 30: Jason Mraz Aug 13: The Beach Boys Additional performances will be announced throughout the season. Sealy will be supporting this sponsorship with on-stage signage, 30 second advertising spots during the broadcast, visibility on the Today Show website, and on-site promotions and events. Sealy, Inc. Sealy is the largest bedding manufacturer in the world, and is the leading bedding company in Canada. Including its subsidiaries, Sealy has 30 manufacturing plants in the United States, Canada, France, Italy, Brazil, Argentina and Mexico. There are a total of 12 international licensees operating in Spain, Portugal, Australia, Israel, Jamaica, Dominican Republic, Saudi Arabia, Japan, New Zealand, Thailand, South Africa, the Bahamas and the United Kingdom. In addition to its licensees, Sealy has a joint venture in Southeast Asia and Korea. Sealy produces and sells a full range of mattresses under the Sealy, Sealy Posturepedic®, Stearns & Foster and Bassett brand names. Sealy-branded licensed products include: crib mattresses, sheets, pillows, mattress pads and comforters, office chairs, futons and sleep sofas. More information on Sealy, Inc. can be accessed at http://www.sealy.com.