Capel Incorporated Launches New Contemporary and Outdoor Collections at Atlanta Market

Furniture World Magazine

Capel Incorporated, manufacturer and importer of area rugs since 1917, will highlight 27 new collections including casual, contemporary, traditional and outdoor looks during the Atlanta International Rug Show this July. Capel will debut three new outdoor/indoor collections, building on one of the company's fastest growing rug categories, and three new contemporary collections that highlight hand craftsmanship and color. Capel also will expand its exclusive collection of rugs from licensees Colonial Williamsburg and present new additions to flatwoven, handknotted, hand tufted and loop hooked categories. "We look forward to the Atlanta market every year and the opportunity it presents to market our products to rug stores, department stores, furniture dealers and the design trade," said Allen Robertson, Vice President and National Sales Manager. "This year we have added some fantastic rugs to our collections that dealers won't want to miss." The Capel showroom in Atlanta, located in space 6F2 at the Merchandise Mart, is open year-round Monday through Friday from 9 a.m. to 5 p.m., 404.577.4320. CONTEMPORARY: Crystalle– The Crystalle collection is a sophisticated new contemporary with a distinctively western feel. Available in five designs, the collection features diamond and other abstract shapes and rich colorways. Crystalle is hand knotted from 100% pure wool. Prism – Prism is a contemporary collection of original area rug designs by southwestern artist Jennifer Moore. Available in six patterns, each combines straight lines, angles and various shapes with a palette of warm earth shades. The collection is hand tufted in India from premium 100% Wools of New Zealand. Tempo – Capel has added colorways wheat, garnet and steel to its contemporary Tempo collection. The new rugs have an abstract feel and are hand tufted of 100% New Zealand wool, then triple washed for a silky surface pile. Fantasy – Fantasy is new and, now, the largest contemporary collection Capel offers. The hand tufted collection features three designs, Astral, Ellipse, and Tiles, and 13 colorways. The rugs have an energetic, three dimensional look created by the interplay of shapes and forms in each design. This is the most aggressively priced Capel contemporary collection to date. CASUAL OUTDOOR: South Beach – South Beach is a sisal-looking outdoor/indoor collection that features 3" Sunbrella® fabric borders. In fabrics exclusive to Capel, the collection includes four rugs with striped Sunbrella fabric and four rugs with bright Sunbrella solids, called Canvas. Made with a strong, 100% olefin woven center, South Beach is sunlight, fade and soil resistant, quick drying, lightweight, and comfortable underfoot. Seabreeze – Seabreeze is a new outdoor/indoor collection with a 100% olefin construction and tailored design that works well indoors or out. Woven in Belgium on a sisal-look loom, the collection includes six rugs in tiled and checkered patterns and rustic colorways ranging from brick red to oatmeal. Al Fresco – Al Fresco features southwestern motifs in a durable outdoor/indoor construction, combining more colors than any Capel outdoor/indoor rug to date. Available in three styles, Diamonds, Sedona and Maya and a variety of colorways from bronze to turquoise, the collection is made from 100% olefin and can withstand weather and hard wear. ARTS & CRAFTS: Damask – A new loop hooked collection that features a tone-on-tone floral design, Damask is a soft, transitional look for interiors. The collection is available in four colorways, charcoal, indigo, suede, and raisin. LODGE/COUNTRY: Laredo Tiles and Laredo Patches – Laredo Tiles and Laredo Patches, two styles that are part of the new Laredo collection, are hand stitched area rugs with a 100% authentic cowhide face. A luxurious blend of texture, warmth and pattern, each rug is made by combining different hides together in a patchwork, and each rug is essentially a one-of-a-kind. Tartan– Inspired by colorful patters of the classic Scottish tartans, Capel’s Tartan collection is reversible and made of a multicolor wool blend that will bring you back to the Highlands. The collection is available in concentric rectangular shape and a variety of classic tartan colorways. (Image not yet available). TRANSITIONAL: Tropicale – The Tropicale collection is loop hooked and designed in seasonal motifs. Its four designs include Flowers, Shells, Fruit, and Leaves. Lotus –The newest collaboration with licensee Colonial Williamsburg, Lotus is a hand knotted floral pattern made from super-dense, super-soft 100% New Zealand wool. The collection is hand knotted in an Indo-Nepal look and finished with a luster wash for extra sheen and a silky feel underfoot.