The Wrangler® Brand Introduces Floor Coverings from Feizy Rugs & Lighting From Sedgefield® by Adams

Furniture World Magazine

Top-to-bottom Wrangler® brand style is now entirely possible thanks to a new line of area rugs and floor coverings from the Wrangler Home™ line. Created in a partnership with Dallas-based Feizy Rugs™, the new collections will be available nationwide this spring. The Wrangler Home™ line of furnishings and decorative accessories made its debut at the fall 2004 IHFM and represents the same quality, style and value that made the Wrangler® brand a household name. The new rugs feature warm and supple swaths of color such as real teal blue, garnet, sprout and sand. New designs include sleek lines and simple shapes that create geometric styles while heirloom quality and antique styling are prevalent in other pieces. The vitality of the ancient Persian culture with its mix of tradition and pattern is strongly represented in these introductions as well. “The Wrangler® brand values tradition and so does Feizy Rugs™,” said George Weldon, the Wrangler® brand’s director of licensing. “Together, we can provide our customers with a full line of quality products to complement the Wrangler® brand lifestyle.” Feizy Rugs™ is a major manufacturer, designer, dealer and collector of fine hand knotted Persian and Oriental area rugs. Since its creation in 1973, Feizy Rugs™ has gained an internationally renowned reputation for its unique combination of innovative design and artistic talent. “It is great to work with the Wrangler® brand,” said John Feizy, president and founder of Feizy Rugs™. “We are both committed to, and passionate about, reaching loyal consumers by providing relevant lifestyle products. Feizy Rugs™ couldn’t be more pleased with the partnership and the line.” New Lighting Collection The Wrangler Home™ collection has partnered with High Point-based Sedgefield® by Adams to expand its line of furnishings and decorative accessories to include a new line of lighting for the home. Developed in partnership with Flexsteel Industries, the Wrangler Home™ collection made its debut at the fall 2004 IHFM and represents the same quality, style and value that made the Wrangler® brand a household name. The new line of table and floor lamps will be available nationwide this fall. Twenty lamp designs will be introduced at the spring 2005 IHFM. Featuring the highest standards of artisan styling, the collection will include metals, seeded glass, glazed porcelains and solid wood accents. Lampshades will be offered in linen, suede and select Flexsteel fabrics. “This lighting extension helps to expand the Wrangler® brand lifestyle options for our customers,” said George Weldon, the Wrangler® brand’s director of licensing. “Sedgefield® by Adams has a sterling reputation and we are proud to have them as our partner. Together we can continue to offer our consumers the quality they deserve.” Terri Thomas, vice president of Sedgefield® by Adams, expanded on the partnership. “We are thrilled to be working with a brand such as Wrangler®. With our experience and the strength of the Wrangler® brand, this line will appeal to the traditional Wrangler® consumer and will attract a new audience as well.” Developed in partnership with Flexsteel Industries, the Wrangler Home™ collection features warm, rich woods, distinctly American fabrics, leathers and distressed metals elegantly blended to create handsome, welcoming interiors. The Wrangler Home™ collection is designed and priced for discriminating consumers looking for genuine American style, quality and affordability. About Sedgefield® by Adams For more than 40 years Sedgefield®by Adams has produced an assortment of lamps using only the finest materials from wood to porcelain to lead crystal and solid brass. Family-owned for three generations, Sedgefield® by Adams is regarded as one of the most sought-after lighting licensees in the home accessories industry. The company’s founding philosophy remains unchanged: To craft a quality traditional product that can be cherished and passed on for generations. About Feizy Rugs™ Feizy Rugs™ is one of the country’s largest manufacturers of fine hand knotted, hand woven, hand tufted and power loomed rugs. John Feizy founded the company in 1973 following a family tradition of four generations and a 30-year record of successfully bringing beauty to room designs with traditional hand knotted Persian and Oriental area rugs. About the Company VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee®, Wrangler®, Riders®, Rustler®, Vanity Fair®, Vassarette®, Bestform®, Lily of France®, Nautica®, Earl Jean®, John Varvatos®, JanSport®, Eastpak®, The North Face®, Vans®, Napapijri®, Kipling®, Lee Sport® and Red Kap®.