Classic Sleep Products Gains Momentum with Its Dormia(R) Line of Memory Foam Mattresses

Furniture World Magazine

Classic Sleep Products Inc. announced C.S. Wo and Sons, Hawaii's largest mattress retailer has added the complete line of Dormia(R) memory foam mattresses. Dormia joins Select Comfort and Tempur-Pedic as another product line in the fast growing alternative sleep product category. The Dormia line-up consists of eight different visco elastic memory foam mattresses with various luxurious constructions. Dormia incorporates the combination of visco elastic memory foam and Tri-Zone latex. In addition, the mattresses use a European Lyocell cover with an insulating layer of wool and other natural fibers. This combination creates a distinctive feel that eliminates objections that are sometimes associated with memory foam. Dormia mattresses are designed to compete in the middle to high-end range of the growing foam bedding market. C.S. Wo and Sons joins a growing list of the top 100 mattress retailers offering Classic's Dormia and Posture-Temp mattresses. Other dealers include Sleepys, Art Van Furniture and Mattress Discounters. "This has been the most successful mattress line launch for us ever," says Brian Sarchet of C.S Wo. "There's something exciting in the air, we are really gaining momentum with large and small retailers alike. The aging baby boomers are the segment of the market where our product line is positioned. The sell through on our Dormia and Posture-Temp lines is excellent. Dormia balances the comfort, quality and sale-ability that the retailer is looking for. The entire line offers value to the consumer. There is finally a viable alternative in the higher end segment of the growing visco memory foam market," said Mike Zippelli, President and CEO of Classic Sleep Products. Classic will introduce several new models at the World Market Center Trade Show in Las Vegas this July. Some of the new designs are already getting rave reviews from the retailers who are currently test-marketing the new mattresses.