Oscar De La Renta Personal Sleep Joins Asid As Industry Partner

Furniture World Magazine

Oscar de la Renta Personal Sleep, the latest line in the famed fashion designer's home collection, recently became a Level One Industry Partner with the American Society of Interior Design (ASID). Personal Sleep, manufactured by Kingsdown, Inc., is a collection of sleep systems (mattresses and boxsprings) created especially for the interior design community. Industry Partners play a crucial role in the association by providing technical expertise, product support, design solutions and consulting services to ASID's nearly 38,000 members. "Many designers don't realize they can offer sleep systems as part of their design service," says Thomas Lovelace, Director of Sales for Personal Sleep. "Not only can designers provide their clients with a beautiful bed and quality sleep, they can also make a handsome profit with little effort. Our program includes features like a simple bed recommendation process, home delivery and no minimum orders. We are excited about partnering with the design community to educate designers on how they can offer their clients a better night's rest." For more information on Oscar de la Renta Personal Sleep, visit http://www.oscarpersonalsleep.com or call 1.877.417.5183. About Kingsdown Kingsdown, Inc. believes the better you sleep, the better you will live. Founded in 1904 in Mebane, N.C., the company serves retailers across the United States and Canada and in more than twenty other countries. Products are made to order using handcrafted techniques combined with state-of-the-art materials and equipment. Long recognized as an industry leader and innovator, Kingsdown has spent years studying the science of sleep. For more information, please call 1-800-354-5464 or visit http://www.kingsdown.com. About Oscar de la Renta Home Oscar de la Renta Home is comprised of indoor and outdoor furniture, decorative accessories, lighting, dinnerware, glassware, flatware, fashion bed ensembles, area rugs, decorative fabrics and home fragrance. Oscar de la Renta, Ltd. is one of the leading women's couture and ready-to-wear design companies in the world. The company also designs, markets and manufactures women's accessories, fragrances, men's wear and casual wear. http://www.oscardelarenta.com.