New Image Provides Fresh, Uncluttered Look For Franchise

Furniture World Magazine

More Space Place®, the nation’s largest wall bed retailer, unveiled a new brand identity for its space-saving furniture stores located across the country. A new logo is the center of an exciting marketing program that includes everything from new advertising pieces and in-store signage to new store layouts and design specifications. Like More Space Place’s unique concept, the new identity is designed to illustrate organization and neatness. The strategy is to convey the perception that, with the help of More Space Place, a neat and comfortable home can be easily achieved. The franchise’s modern look and new tag line “America’s Murphy Bed Store” further positions the company as the nation’s leading retailer of Murphy Beds. “More Space Place is a terrific concept and has an exceptional core group of franchise owners,” said Marty Juarez, vice president of franchising for More Space Place. “Now, as we expand throughout the United States, we have a strong image to build our brand upon. We knew we hit a home run when long-time existing franchise owners quickly volunteered to update their stores with the new image.” The More Space Place logo is a black and white linear representation of the words “More Space Place” expanding beyond a series of red squares grouped into an angular rectangle. The graphic element embodies organization and design for easier brand recognition. More Space Place’s marketing strategy also includes print advertising that combines lifestyle photography, relaxed people enjoying comfortable-living with elegant and creative furniture solutions. The franchise is also in the process of developing TV, outdoor and radio advertisements. “I am updating my stores with the new image specifications,” said Joe Baggiano, franchise owner of the Sarasota, Fla. locations. “This is a good step towards building not only our national image, but also a local brand, making it easier to differentiate my showrooms from some smaller local competitors." More Space Place is the nation’s largest retailer of wall beds with 25 operating retail locations in Florida, Michigan, New Hampshire, North Carolina and South Carolina. With another six stores under contract in brand new market areas, the company will grow at least 25 percent this year. More Space Place stores sell an entire collection of space-saving furniture including their premier products designed around the Murphy bed concept, entertainment centers, home office work-stations and custom systems for the closet, pantry and garage. Founded in 1989, More Space Place is headquartered in Largo, Fla. To inquire about franchise information and opportunities visit www.morespaceplace.com.