Butler New Introductions For Las Vegas Market

Furniture World Magazine

Butler Specialty Company (Las Vegas Convention Center, Booth #C6129) will showcase its bold new Southwest hand-painted finish at the Las Vegas Market later this month while celebrating its 75th diamond anniversary as the No. 1 producer of accent home furnishings. In addition to offering a broad and diverse line of accent furniture, including the new and growing Affordable Design by Connie Post collection, Butler will expand Hors D’oeuvres, its accessories collection, with approximately 50 new pieces, including 16 lamps in many styles and colors. The Chicago-based company also will spotlight its new Eastern Inspirations collection inspired by classic Chinese designs and updated for today’s home. Underscoring Butler’s commitment to bringing unique products to American consumers, none of Eastern Inspiration’s hand-painted or stained-wood finishes are alike. Each piece stands on its own as a brightest spot in the room. Yellow or red base coats bleed through the black finish in places, establishing an aged patina, for example. The collection is designed to complement traditional and contemporary decors. “We are very excited about being part of the Las Vegas Market premiere and bringing something truly distinctive to this glittering environment that gives retailers and designers a chance to hit the jackpot,” said Dan Sumner, vice president of sales and marketing. “Butler accent pieces are not only brightest spots in your customers’ rooms, but they also add brightest spots on your bottom line. Just like a roulette wheel, they keep on turning. If there’s a sure bet in Vegas, Butler is it.” Unlike most celebrity collections on the market, Affordable Design by Connie Post was created by an internationally recognized designer who understands retail. This comprehensive selling system encompasses coordinated collections of home furnishings for the living room, dining room and bedroom. It is produced by nine brand partners representing accent, case goods, upholstery, outdoor, lighting, area rugs, decorative accessories, linens and wall décor. Connie Post said she selected Butler as accent partner because for 75 years the company has demonstrated an overriding commitment to the accent category and, during the past 10 years, has established the industry’s largest and most innovative accent line. “Butler is a company with a rich, compelling tradition of excellence,” she said. “Just as its marketing slogan proclaims, Butler’s accent pieces truly create the ‘brightest spots in the room.’ I am enjoying a wonderful collaboration with the Butler team. The designs, craftsmanship and finishes on these accent pieces are impeccable, and they carry price tags meant to move merchandise.” Butler’s pieces in Affordable Design by Connie Post – covering the gamut from tables to consoles, from bookcases to secretaries and from French writing desks to curio cabinets – feature tone-on-tone colors designed to coordinate with other elements of the broad home furnishings collection. Colorways include rust/tangerine; light green; two-tone grape (red and gray); taupe with scrollwork; rose with floral pattern; and traditional cherry tops with black bases. With just over 1,000 SKUs, Butler isn’t only the largest accent line, but it is also the design leader – the innovator other producers try to imitate. At Butler, accent furniture is designed to be brightest spots in rooms throughout the home. These brightest spots are crafted from solid woods and veneers with exquisite inlays and fossil stone. Many pieces feature authentic hand painting. Others are made from an array of exotic materials in inspired combinations of fossil stone, hand-hammered copper and various metals, bamboo inlays, cane, cogon flower inlays, rattan, and cocoa bark. Established here in 1930 by the fathers and grandfathers of today’s owners/managers, Butler has been specializing in accent furniture longer than any other company in America. Products include chests, tables, benches, chairs, game tables, console cabinets, secretaries, armoires, bars, entertainment centers, headboards, fireplace screens, desks, pedestals, mirrors and globes.