FurnitureFind.com Names New General Manager

Furniture World Magazine

FurnitureFind.com announced the retention of Peter Michaelson as consultant to advise on marketing issues and act as General Manager of FurnitureFind.com's online business. "We are extremely fortunate to have Peter join our team," said Ken Kwit, president of FurnitureFind.com. With over 30 years experience in marketing, Michaelson most recently held the position of Senior Vice President of Marketing for the Equity Trust Company, the leading self-directed IRA custodian in the U.S. Previously, he was Senior Vice President for OfficeMax, where he was responsible for the online and catalog sales channels, generating $500 million in sales. and served as head of marketing for companies such as the IBM PC Company and Hasco Int'l. He also developed marketing plans for Reebok, HBO and Proctor & Gamble. He also has been a consultant in the development of marketing plans and programs for Reebok, HBO and Procter & Gamble. He graduated with distinguished honors from the MBA program of the Wharton School, University of Pennsylvania. The company also announced that Daryl Kleiman, Vice President of Merchandising and General Manager of Sales and Retail, will now also manage the sales personnel, including a remote sales force and the design program, an innovative team of interior designers who help FurnitureFind.com customers decorate complete rooms and homes. Mary Hunt, Chief Financial Officer, will now also assume supervision of the Customer Service Department as well as oversee the current logistics operation. About FurnitureFIND.com FurnitureFind.com has been leading online sales of furniture since 1996. Founded in 1952 as Bookout's Furniture in Niles, Michigan, the company was an early adopter of an internet presence and has been a furniture industry innovator ever since. Featuring extensive information about furniture and some 8,000 products with over 100 manufacturers, FurnitureFind.com offers customers both live sales assistance and an online shopping cart, giving customers the choices they want in product and in service. FurnitureFind.com is headquartered in South Bend, Indiana, just ten minutes down the road from the original bricks-and-mortar store. For more information, visit www.furniturefind.com.