Planned Furniture Promotions Holds Annual Managers Meeting

Furniture World Magazine

Planned Furniture Promotions, an affiliate of Gene Rosenberg Associates, LLC, held its annual managers meeting on August 10, 2005, in Farmington Connecticut. Over 100 regional, store, and event managers as well as principals of the company, from all over the country, attended this year’s event. Gene Rosenberg, founder of this forty year old company, presided over the event saying, “We hold these meetings to continue to get better, to grow and build on our operations, merchandising and advertising opportunities. This event gives our managers the chance to meet and compare notes, and to share techniques and ideas.” According to major furniture trends media, Planned Furniture Promotions is the leading company in planned promotions, and liquidations in the furniture industry. Rosenberg believes these meetings are essential to the success of the company, offering “We are nothing without our staff.” Planned Furniture Promotions is amidst a very active year. Roy Hester, vice president, reports, “We have experienced double-digit growth due to the challenges experienced by our industry, the varying retail climate, and the liquidation of large chains such as Homestead House in Chicago, Gabberts Outlet Center in Dallas, and many independent retailers throughout the country.” Although the closing of the large chains has proven to be an advantage for PFP, the company is still focused on the independent retailer and store. Added Hester, “As always, the largest part of our business is growth from the liquidations of smaller independent retailers and this segment has proven to be very strong for us this year.” Vice president Burt Homonoff stated at the meeting that, “While this has been a good year for us, it has also been a challenging year for many retailers who have not made the necessary adjustments to survive the fundamental changes in our industry including the influence of Asian manufacturing, big box furniture stores, and factory brand stores. We pride ourselves on our ability to help the independent retailer achieve a successful and lucrative promotion in a timely fashion.” Homonoff believes that the success of the company is due to its “commitment to a standard of professionalism and quality of operations utilizing specific systems and controls that enable retailers to experience a promotion that maximizes its potential.” Planned Furniture Promotions, an affiliate of Gene Rosenberg Associates, LLC specializes in the planning and implementation of promotions of limited duration for retailers of all sizes who are interested in quitting business, retiring, raising cash, and other urgent goals. PFP offers complete services including buying power, inventory planning and management, sales staffing, advertising, financing, and more, serving as the strategic partner for retailers during their promotional event. Operating throughout the United States and Canada, PFP’s headquarters is located at 9 Moody Road, Enfield, CT 06082. Phone: 1-800-GRA-5242