Bellias Joins Ispa As Sales Director

Furniture World Magazine

Kerri Bellias, a well-respected professional in the furniture advertising sales arena, has been named Sales Director for the International Sleep Products Association (ISPA) in Alexandria, VA effective February 5, 2004. Bellias’ position includes strategic direction and management of sales programs for ISPA publications and events. She will be responsible for domestic and international advertising sales for both BedTimes and Sleep Savvy magazines, and for exhibit sales including ISPA EXPO, the Bedding Centre at Interzum, and the Industry Conference.Besides managing all sales-related activities for the magazines and events, Bellias will also manage other related sponsorship opportunities. This important and broad responsibility allows Bellias to help ISPA members and advertisers to effectively leverage their messages through a variety of marketing initiatives. Prior to joining ISPA, Bellias was a highly successful regional sales manager for Furniture Today, where she worked with a number of companies within the bedding industry for the last six years. Her career also includes key budget and finance positions at Bill Communications and Chilton Publishing Division of Disney/ABC., Inc. in NY. Bellias holds an MBA in finance from Rutgers University and a B.S. in business administration from the University of Wisconsin at Madison. “Kerri will be a terrific addition to our advertising and sales programs,” notes ISPA President Dick Doyle. “I am confident her talent and skill will be of tremendous value to the organization and membership, and we are fortunate to have her on our team.”