Zocalo® To Introduce New Farallon™ Collection in High Point

Furniture World Magazine

Zocalo® will indroduce the Farallon™ Collection this month at the International Home Furnishings Market. The addition offers retailers a new look and finish option in Zocalo’s best-selling Sterling Park® designs. Offering multiple finishes for a single design series is a new concept for Zocalo. Last April, Zocalo introduced the Miramar™ Collection, the company’s first combination of the Sterling Park designs with an alternative finish (ash solids and veneers combined with a natural finish). Farallon marks the third introduction in the series, finished in a medium, cherry patina. With just one pricing structure, retailers can now offer the same value to consumers on three very different and stylish looks. Additionally, retailers can display all twenty-three bedroom, dining and occasional designs in an eclectic mix of finishes to save space on their sales floor. Constructed from poplar solids and cherry veneers, Farallon brings a transitional look to the clean, hip profiles of Sterling Park. Farallon’s cherry finish balances out the offering by providing a middle ground between the deep, rich color of Sterling Park and the contemporary, natural finish used on Miramar. Retail price points for each collection range from $119 for the dining chair to $899 for the armoire. ABOUT ZOCALO Zocalo was founded over ten years ago by Jeremy Sommer. The socially conscious furniture company makes its home in San Francisco's blighted Bayview district, revitalizing the neighborhood and providing employment in an impoverished area. Zocalo has become an industry destination with the expansion of its showroom in High Point, North Carolina to 37,000 square feet. Zocalo's unique collections offer something for everyone, from the sleek, modern look of the Echo Collection to the ultra chic Metropolitan Leather™ Collection. Zocalo continues to ensure that behind every collection there is unsurpassed style and value.